Fan Experience

New Orleans teams seek fan XP boost through EngageRM partnership

Featured image credit: Caesars Entertainment

US major league sports teams New Orleans Saints and New Orleans Pelicans have announced a three-year partnership with EngageRM.

Under the agreement, both teams will employ the EngageRM platform to drive day-to-day operations, strengthen fan engagement and attract new audiences for the teams. Both the NFL’s Saints and NBA’s Pelicans will drive sales, ticketing, partnerships, event and customer services management capabilities through the EngageRM platform, deepening the relationship with their global fanbase.

The partnership with the Saints, who play at Caesars Superdome, represents EngageRM’s first move into the NFL. The Pelicans, whose home is Smoothie King Center, joins a growing list of NBA clients including the Milwaukee Bucks, LA Lakers and LA Clippers.

The EngageRM solution, native to Microsoft Dynamics 365, will work within the New Orleans organisations’ technology ecosystems, to enhance capability and connect datapoints across their businesses.

Rich Barbier, vice president consumer insights and analytics at the Saints and Pelicans, said: “We’re proud to partner with the team from EngageRM, their platform is a leader in sports technology and will strengthen connections with our passionate fans and partners.

“The capability and power of the platform is significant, and we look forward to leveraging EngageRM to create experiences that boost the quality of our engagement.”

EngageRM’s partners include major US sports franchises including the NBA’s Milwaukee Bucks, LA Clippers and LA Lakers, in addition to teams and venues across the US, UK, and Australia, including the iconic Melbourne Cricket Ground and Co-op Live in Manchester.

“The Saints and Pelicans are a dominant force in their respective leagues, with both organizations boasting an exceptional global fanbase,’ said Tim Barber, chief commercial officer at EngageRM. 

“It is thrilling to join forces with Rich and his team to deliver amazing digital experiences and help them connect with their supporters in new ways.”