Auckland’s Mount Smart Stadium has been rebranded as part of a naming-rights deal with outdoor advertising company Go Media.
Auckland Stadiums has signed an initial one-year deal with Go Media, with both parties keen to explore a multi-year partnership further down the line.
As part of the deal, the stadium will be known as Go Media Stadium Mt Smart. The new name covers the main venue and does not affect the legal name of the site, Mt Smart (Rarotonga) Doman.
The 30,000-capacity Mount Smart Stadium is home to Super Rugby franchise Moana Pasifika and NRL rugby league team New Zealand Warriors. Go Media already works closely with Moana Pasifika.
James Parkinson, Tātaki Auckland Unlimited Stadiums director, said: “It was important for us to find a partner that complements and enhances what we do at the stadium, as well as being able to add value to the community, our whole organisation and the sports, events and entertainment teams who rely on us as host and as a world-class venue.”
Mike Gray, managing director of Go Media, added: “As a New Zealand company that backs New Zealanders across Aotearoa like no other – through sports, arts, music, comedy and culture – we are proud to put our name to such an iconic stadium. We are looking forward to using our networks and leveraging our shared passion for events and entertainment, together.”
Mount Smart Stadium was previously sponsored by telecommunications company Ericsson until 2006.