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Hospitality

Preston North End bring in Sodexo Live! as new venue partner

Featured image credit: Sodexo Live!

Featured image credit: Sodexo Live!

English Championship football club Preston North End has appointed the Sodexo Live! division of catering and facilities management provider Sodexo as its new official venue partner.

The deal, which takes effect from July 1 ahead of the new football season, sees Sodexo Live! replace Heathcote&Co, which has been Preston’s catering partner since 2018.

Sodexo Live! will take over the catering operation at Deepdale stadium, including hospitality in the lounges and corporate boxes, and on the concourse on matchdays.

As part of the agreement, Sodexo Live! will invest in the catering infrastructure at Deepdale with the aim of enhancing the matchday experience for the club’s supporters. Ahead of the beginning of the 2023-24 season, Preston will organise a meeting with supporters’ representatives to discuss Sodexo Live!’s matchday provisions.

Preston North End director, Peter Ridsdale, said: “We are delighted to have agreed a long-term partnership with Sodexo Live!, who arrive with a fantastic reputation of providing a high-quality service.

“As a company who are well-versed providing a service to football fans, we are confident our supporters will be satisfied with the new offerings they will experience on a matchday at Deepdale. We are looking forward to establishing a mutually beneficial relationship in the coming years.”

Rebecca Kane Burton, CEO of Sodexo Live! UK and Ireland, added: “We are thrilled to announce our partnership with Preston North End and are delighted to be working with another excellent venue in North West England. We can’t wait to bring our knowledge in hospitality, retail, guest experience, and venue management to Deepdale.

“Enhancing the guest experience and creating an enjoyable and memorable match day experience for everyone is in our DNA. We can’t wait to get started.”