Wrexham AFC has announced STōK Cold Brew Coffee as the first-ever naming-rights sponsor of its home stadium, the Racecourse Ground.
The multi-year agreement with the US-based cold brew coffee brand will officially begin on July 1. The historic ‘Cae Ras’ or ‘Racecourse’ will be retained as part of the new official stadium name: STōK Cae Ras | STōK Racecourse.
The principle of attaching a naming-rights sponsor to the Racecourse Ground was discussed with the Club Advisory Board, which backed the idea.
STōK will also sponsor Wrexham’s upcoming pre-season tour in the US and there are plans to further expand the partnership.
Wrexham co-chairmen Rob McElhenney and Ryan Reynolds said: “We wanted a stadium sponsor that captured the vitality and energy of Wrexham Association Football Club while also, like Welsh, being a bit of a learning experience to say. STōK Cold Brew Coffee fit the bill perfectly. We’re incredibly excited and a little over-caffeinated.”
Brittney Polka, vice-president of ready-to-drink beverages at Danone North America, STōK’s parent company, added: “Some may wonder why a US-based cold brew brand would sponsor a tea-drinking Welsh football team. The answer: STōK is all about bold moves.
“We were captivated by the story of Wrexham – the team, the fans, and the community – and we’re honoured to be welcomed into the Wrexham family. We’ll be cheering on the Red Dragons and raising our cold brews from afar.”
Wrexham will be playing in League Two next season after recently securing promotion from the National League. The profile of the club has grown considerably since McElhenney and Reynolds became owners in February 2021 and the subsequent release of behind-the-scenes documentary ‘Welcome to Wrexham’.
The club is currently progressing with plans to develop the Racecourse Ground and appointed Morgan Sindall as the preferred contractor for the project back in January.
In November, the club was granted permission to construct a new 5,500-capacity stand at the stadium to replace the Kop end. The old stand has been demolished and the new stand will revert the Racecourse Ground into a four-sided stadium.
In February 2022, one year on from the takeover, Wrexham reached a heads of terms agreement to purchase the freehold of the stadium, which first opened for football in 1864.