Global music streaming platform Deezer has been unveiled as the official experiential partner of Paris La Défense Arena, home of Top 14 rugby union club Racing 92 and a regular host of major concerts.
As part of the three-year agreement, which begins next week when the stadium hosts two P!nk concerts, Deezer will curate interactive activities in and around the venue. The domed stadium has a capacity of up to 43,000, making it the largest indoor venue in Europe.
Deezer will have a presence at all sports and music events held at the stadium and will introduce initiatives such as big-screen karaoke. Deezer will also give fans the opportunity to access one-of-a-kind experiences connected to events at the stadium, while the company will provide music for Racing 92’s post-match parties.
Paris La Défense Arena will also be a host venue during next year’s Olympic and Paralympic Games, staging water polo, swimming and para swimming events.
Maria Garrido, chief marketing officer at Deezer, said: “Live music and sports are experiencing a boom, coming back even stronger than before the global pandemic. We’re excited to be a part of connecting people with the music and entertainment they love.
“We are raising the bar for live experiences and are bringing music to life in extraordinary and exciting ways together with Paris La Défense Arena. As we embark on this partnership, we will set the stage for a fantastic moment for every visitor.”
Frédéric Longuépée, president of Paris La Défense Arena, added: “We are extremely happy to welcome Deezer, one of the world leaders in music streaming, to our family of partners. We look forward to working together to amplify the emotions felt by our spectators at Paris La Défense Arena and offer them memorable moments to share.
“Our goal is to provide exceptional and unequalled entertainment on every visit, from when fans arrive until they leave. We are convinced that Deezer will create powerful interactive moments for everyone who comes to Paris La Défense Arena, delivering an incredible and unique experience at each event.”
Deezer was founded in 2007 in Paris and now has a team of over 600 people based in France, Germany, UK, Brazil and the US.
