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Coventry Building Society Arena launches sustainability venture with Skoot

Featured image credit: Coventry Building Society Arena

Coventry Building Society Arena, home of Championship football club Coventry City, has partnered with sustainability platform Skoot.

The venue will work with Skoot on a carbon reduction programme called 32F, which will seek to transform the facility into one of the cleanest and greenest stadiums in the UK.

Skoot will enable the stadium and its guests to actively participate in sustainable initiatives such as the removal of ocean plastic and global tree planting in devastated regions. The programme will also include support for verified carbon projects and engagement in local community initiatives.

Skoot will work with Plastic Bank to eliminate 20,000 ocean plastic bottles and plant 10,000 trees with Eden Reforestation, courtesy of Bidfood Group, on behalf of the stadium. Representing CBS Arena’s 250 members of staff, Skoot will plant one tree in Hindi Nepal per employee through its partnership with Eden Reforestation.

To encourage fan engagement, QR codes will be strategically placed around the stadium, particularly near recycling bins and parking areas, allowing guests to support tree planting and ocean plastic removal to offset the carbon emitted from their visit.

Real-time impact counters and digital screens will be displayed throughout the venue to showcase the collective impact. In the coming months, CBS Arena plans to introduce a small eco-contribution to every bar and restaurant purchase, with the goal of planting over 100,000 trees by the end of 2024.

Skoot will work with the stadium to calculate and offset the carbon footprint of each event, encouraging exhibitors and corporate guests to explore methods for reducing their CO2 emissions.

The partnership will also include competitions for fans to receive ‘The Greenest Seats in the House’ to events at the stadium, with the initial prize being four tickets to the venue’s Christmas party event. For every fan who participates in the competition, a tree will be planted.

CBS Arena has rolled out a series of sustainability initiatives throughout the year, including the introduction of sustainable packaging, responsible food suppliers, and enhanced recycling stations.

Paul Michael, managing director at the stadium, said: “Our partnership with Skoot is an important step in our ongoing commitment to improving our environmental impact. What we particularly like about Skoot is its ability to bring fans, exhibitors, and visitors on this sustainability journey with us.

“Through this partnership, we can be transparent about our progress and encourage all guests to be more conscious of their environmental impact when visiting the Coventry Building Society Arena. We hope that through this partnership, we can make a positive impact not only in Coventry but also in communities around the world.”

Mark Stringer, co-founder and chief marketing officer of Skoot, added: “There’s growing demand on venues and arenas to become more sustainable, but often it’s difficult to know where to start, which is why Skoot develops these tailored programmes for venues.

“We are delighted to partner with Coventry Building Society Arena, located in the heart of the Midlands, to make an impact on this world-class, cutting-edge venue. We believe this partnership will create a ripple effect among fans, showing that all their small actions can have a huge positive impact.”