Betis builds on Forever Green venture with sustainable mobility plan

Featured image credit: Real Betis

Spanish LaLiga football club Real Betis has furthered its sustainability claims by launching what it states is a landmark sustainable mobility plan.

The project, developed in collaboration with mobility solutions company Mobility Friendly and within Forever Green, the environmental sustainability platform created by the club itself, aims to transform fans’ trips to the Estadio Benito Villamarín into a more ecological and efficient experience.

Through this action, Betis claims it is ahead of the regulations that will soon make it mandatory for all Spanish companies to have a sustainable mobility plan, while also becoming the first LaLiga team to put such a plan into place.

“Having allies like Mobility Friendly helps us improve and will allow us to know how we can be more sustainable in terms of mobility in our facilities, specifically in our stadium,” said Rafael Muela, manager of the Fundación Real Betis Balompié. 

“This knowledge that they are going to give us will allow us to help raise awareness amongst our fans and all the key actors so that we improve our mobility on match days.” 

Mobility Friendly will be a key collaborator in the design and implementation of the plan. It is currently in the consultation process, with Betis staff and fans being surveyed on their travel needs for match days.

After this process, Mobility Friendly will create a series of proposals for Betis to promote fans and workers being able to travel to the stadium in a sustainable way. The completion of the sustainable mobility plan for the Benito Villamarín is scheduled for March.

Mobility Friendly project manager, Paula Ródenas, said: “Our mobility experience aligns perfectly with the sustainability values ​​of Forever Green and together we are setting a precedent for the future of sporting events.”

Forever Green has now been in place for more than two years, during which time 80 entities have joined the platform and 88 actions have been carried out, such as cleaning natural spaces, installing a fleet of scooters and electric bicycles for the club’s employees and promoting the use of these by fans through discounts and recycling and awareness campaigns.

In August, Rafael de la-Hoz and Gensler saw off competition from six rival proposals to land the contract to design a complete overhaul of Estadio Benito Villamarín – a project that aims to create a new icon for the city of Seville.

The proposal made by the Spanish architecture firm and the American studio will develop this key project for the LaLiga club’s growth under its Strategic Plan 2022-26 after winning an international competition launched by Betis on March 7.