Tech Stack: Sporting KC, LAFC and more

Featured image credit: Sporting Kansas City

Audiovisual systems manufacturer Daktronics has fitted new LED technology at Children’s Mercy Park, home of Major League Soccer club Sporting Kansas City.

The installation was completed this month, with the main display featuring an upper edge angle to match the stadium’s architecture. One end of the main display also features a sideboard to deliver additional content to fans.

Daktronics fitted a new pitch perimeter display at the stadium in 2019, followed by an auxiliary videoboard in 2021 and new LED club displays in 2022.

Elsewhere in MLS, Los Angeles Football Club has become the latest sports team to introduce Amazon’s Just Walk Out technology at its stadium.

The technology debuted at the King’s Hawaiian Grill on the main concourse at BMO Stadium during Saturday’s home game against the Seattle Sounders. Guests will be able to use their mobile wallet or credit card at the entry gate, complete their shopping and leave without needing to check out.

Staying in MLS, FC Dallas has partnered with Evolv Technology, a provider of AI-based weapons detection security screening.

The team’s Toyota Stadium will use Evolv Express systems to screen fans and staff at all entrances. FC Dallas said it has seen the success of Evolv at other facilities in the league and opted to switch to the Express systems from metal detectors, which contributed to long lines and bottlenecks at entry points.

Payments technology provider Shift4 has entered into a partnership with Major League Baseball’s New York Yankees to power payments for concessions and retail sales at Yankee Stadium.

The partnership will also cover George M. Steinbrenner Field in Tampa, the Yankees’ spring training base.

Cardiff’s Principality Stadium has partnered with Nimbus Disability, whose Access Card technology will help make ticketing and access to the venue more inclusive for supporters with accessibility needs.

The system will allow supporters who require accessible tickets to book tickets for events at Principality Stadium online via the Welsh Rugby Union’s ticketing platform, having previously only been able to do so over the phone. The Access Card technology will also mean that disabled supporters will no longer need to carry supporting documents or explain their condition to staff.

Scottish Premiership football club Celtic has implemented Ticketmaster’s Virtual Venue technology, allowing fans to digitally view Celtic Park in an immersive 3D form from anywhere, on any device. 

Fans will now benefit from a 360-degree view of the entire ground, providing a lifelike view from each seat, anywhere in the 60,000-capacity stadium. The feature makes it easier for Celtic fans to choose a seat before completing their ticket purchase.

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Venue operations technology firm 24/7 Software has teamed up with the Melbourne Cricket Club to enhance safety, security and the overall guest experience at the Melbourne Cricket Ground.

The partnership will cover areas such as incident management, real-time communication tools for guests and staff, health and safety request processes, event planning, security guard tours, guest request tracking, and analytics.

Check out our story from earlier in the week for more information.