#SBS24 next month in Manchester! Welcome Wembley Stadium, Oxford United, Juventus FC, Sodexo Live!, Croke Park, Sviby, Stadio Algarve, Keppie Design, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Worldpay, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Fan Experience

Titans House to offer immersive view of New Nissan Stadium

Featured image credit: Tennessee Titans

The Tennessee Titans NFL team has announced that Titans House, an experience centre showcasing the New Nissan Stadium, will open for a limited number of appointments this month ahead of a wider unveiling in the summer.

The Titans broke ground on the New Nissan Stadium at the end of February, pledging that the venue will be unlike any other stadium in the world.

The $2.1bn (£1.7bn/€1.9bn) project is being developed on the East Bank in Nashville, across from downtown and on the east side of the current Nissan Stadium campus. Scheduled to open in 2027, the three-year project will deliver a 60,000-capacity stadium designed to serve as a centrepiece of the East Bank.

Titans House will open for a select number of appointments in May and will fully open to personal seat licence (PSL) holders and New Nissan Stadium waitlist members in the summer.

The by-appointment-only centre has been built by Polk & Associates and assisted in design by Elevate. Titans House will provide fans with an immersive experience to learn about membership and seating options available at the new stadium.

Sales for the new stadium will occur in a three-wave process, with premier seat memberships, consisting of new premium seating opportunities, to make up the first wave beginning this summer.

Reserved seat memberships, which account for around 90% of seating options, are expected to go on sale in two waves beginning in 2025. All seat memberships will entitle purchasers to secure specific seats in the new stadium for 30 years.

Current PSL holders will be contacted for appointments at Titans House on a rolling basis between 2024 and 2026. The order will be determined by priority status, including current stadium seat location, to ensure fans can be shown comparable locations at the new stadium when they go on sale.

New Nissan Stadium waitlist members will also be contacted during that timeframe when the product they expressed interest in goes on sale. The Titans will be the first NFL team to offer existing season ticket members a credit towards their PSL in a new stadium.

The Titans said that benefits of a reserved seat membership will include sightlines from seats that are 38% closer to the field than the current Nissan Stadium, offering the closest viewing experience to the field of any NFL stadium. Nearly 40% of all seat memberships are expected to be under $3,500, with over 30 different price points and experiences to choose from.

Adam Nuse, senior vice-president at the Titans, said: “We are so grateful to have overwhelming interest in the new building, and we felt a sales approach in waves was the most fair and measured way to make sure everyone has an opportunity to come visit Titans House and see the incredible experiences we have planned in the new Nissan Stadium.

“It will take a while to get our fans through the experience centre, but we are certain that everyone who wants to move into our new home with us will find something special for them and their family at the new Nissan Stadium.”

In November, the team agreed a 20-year deal with Nissan North America for the automotive company to take on naming rights to the new stadium. Last month, the Titans selected Fanatics as their official end-to-end omnichannel retail partner in a deal that covers the team’s current home and new stadium.