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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: Samsung, LaLiga and more

Featured image credit: Samsung

Major League Soccer franchise St. Louis City SC has partnered with consumer electronics company Samsung, which will serve as the team’s official display partner for CityPark.

The stadium has been fitted with Samsung LED technology, including 375 TVs, three large video walls, 360 degrees of ribbon boards and two primary video scoreboards. Samsung recently installed two 20-foot LED video walls at the Ultra Club, the stadium’s largest indoor space.

CityPark opened at the start of the 2023 MLS season.

LaLiga, the organising body of the top two divisions of Spanish football, and sports startup accelerator SportBoost have launched Meet LaLiga EA Sports, the second edition of a programme aimed at promoting technological solutions from startups.

The programme is designed to generate new experiences that can strengthen engagement with current fans and attract new supporters to LaLiga. The next phase will be open until August 19, and the winning startup will receive €10,000 (£8,500/$10,900) to promote its project.

After the closing date, a jury of experts will analyse the applications before selecting the winning candidates. The candidates will take part in a demo day to present their solutions.

The NHL’s New York Islanders and UBS Arena have launched a new dual-mode joint mobile app as part of plans to elevate the experience for fans and guests.

The app has been developed by YinzCam and allows users to toggle between the Islanders and UBS Arena as their default setting. It will feature exclusive behind-the-scenes content, breaking news updates, an arena calendar, and trip-planning capabilities.

The app will also make it easier to explore ticket offerings and allow users to access their Ticketmaster Account Manager to view, sell or transfer tickets. The app will soon include a season ticket member hub.

Biocentric lighting technology specialist BrainLit has entered into a partnership with Major League Baseball’s Minnesota Twins.

As part of the deal, BrainLit’s lighting technology platform, which is designed to replicate the natural spectrum of sunlight, will be integrated at Target Field.

Social payments platform CHEQ, which was acquired by US technology company Cantaloupe earlier this year, has partnered with United Soccer League club Detroit City FC.

The deal names CHEQ as the exclusive point-of-sale platform for all matches and live events at Keyworth Stadium. Detroit City FC becomes the first USL team to leverage the CHEQ point-of-sale platform.

The club last month announced plans for a new stadium, which it hopes to open by the 2027 season.