Everton hails ‘record-breaking’ first year with Ticketmaster

Everton’s chief commercial and communications officer Richard Kenyon has revealed that the Premier League club has seen record results during its first year in partnership with Ticketmaster Sport.

Everton’s sales have increased across all ticket products and memberships, with about 75% of transactions now online. The trend aligns with the club’s aim to open its new stadium as a digital ticketing venue for the 2025-26 season.

The club partnered with Ticketmaster ahead of the 2023-24 season. Everton’s new 53,000-capacity stadium at Bramley-Moore Dock is due to be completed in the final months of 2024, but the club will not move in until the start of the 2025-26 season.

“We’ve been really pleased with the progress we have made since we took the decision to partner with Ticketmaster,” said Kenyon. “While one of the main drivers for us was to benefit from Ticketmaster’s experience when we move into our new state-of-the-art stadium on the Liverpool waterfront next year, we have already seen significant benefits in the first 12 months of the partnership.

“Some of these benefits are translating to record results for us in terms of online ticketing and membership transactions. And many of the benefits we have experienced stem from the reporting and analytics provided by Ticketmaster, which have enhanced our data-driven decision-making.”

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