Sponsorship & Marketing

Allianz extends backing of SK Rapid Wien stadium

Featured image credit: SK Rapid

German financial services company Allianz has renewed its sponsorship of Allianz Stadion, the home of Austrian Bundesliga football club SK Rapid Wien.

The new long-term deal will run until the summer of 2034. Allianz will also benefit from front-of-shirt exposure on the kits of SK Rapid’s women’s teams as part of the extension.

Allianz has sponsored the club’s stadium since it opened in 2016, having acquired naming rights in 2014. The company also sponsors the Allianz Tribüne stand at the stadium.

SK Rapid president Alexander Wrabetz said: “It makes me proud that such a strong international company has made a long-term commitment to our club and that we can move into a new era together. I am particularly pleased with the support of our activities in girls’ and women’s football. I would like to take this opportunity to congratulate the management and all employees involved on the successful conclusion.”

Rémi Vrignaud, chief executive of Allianz in Austria, added: “Ten years ago, we co-opened the Allianz Stadion as a namesake. We are extending this cooperation for a further 10 years. I am particularly pleased that we are the main sponsor of the new SK Rapid women’s team for the first time and will be the main sponsor of the SK Rapid special needs team for another 10 years. Together with SK Rapid, we want to set positive examples for the advancement of women, diversity and inclusion – both on the field and in society.”

SK Rapid’s stadium is one of several around the world that is sponsored by Allianz. The company also lends its name to Allianz Arena, the home of German club Bayern Munich, which will stage the first match of UEFA Euro 2024 tomorrow (Friday).

Other venues sponsored by Allianz include Sydney’s Allianz Stadium, Minnesota’s Allianz Field, Nice’s Allianz Riviera, and São Paulo’s Allianz Parque.

The company also sponsors Turin’s Allianz Stadium, home of Serie A club Juventus. Last week, Juventus agreed a deal with the Italian Rugby Federation (FIR) for the stadium to host its first non-football event, with the All Blacks set to take on Italy on November 23.