Sponsorship & Marketing

Foro Sol enters new era as Estadio GNP Seguros

Featured image credit: OCESA

Insurance company GNP Seguros has acquired naming rights to the stadium formerly known as Foro Sol, with the Mexico City venue set to reopen with a new look.

Located inside the Autódromo Hermanos Rodríguez motorsport circuit in eastern Mexico City, the stadium is a major concert venue and has been used as a baseball facility in the past. In recent years, it has become more commonly known to global audiences with the circuit for Formula 1’s annual Mexico City Grand Prix snaking through the stadium.

First opened in 1993, the stadium had held the name of Heineken-owned beer brand Sol, but will now be known as Estadio GNP Seguros.

It was announced yesterday (Tuesday) that 14-time GRAMMY Award-winning artist Bruno Mars will perform the opening concert at the renovated stadium on August 10. With a capacity of up to 65,000, the stadium will offer new benefits to provide greater comfort and services to fans.

These will include more comfortable seats for the public, new and improved spaces for the consumption of food and beverages, as well as hospitality areas. In addition, it will have more than 280 state-of-the-art screens to improve the visualisation of shows and provide more timely information to attendees, as well as lighting inside and on the periphery of the venue that will allow greater visibility and security.

An important part of the renovation is the installation of panoramic elevators and spaces with greater accessibility for those with disabilities. The new-look Estadio GNP Seguros will also incorporate sustainability elements such as a new roof featuring a water recycling system.

“The Estadio GNP Seguros will reopen its doors to continue being the global benchmark venue where the best national and international artists connect with their fans,” said Alejandro Soberón Kuri, founder and CEO of venue operator OCESA.

“Thanks to GNP Seguros for being the ally with which this venue will live a new era, to Heineken México for having accompanied the name of the Foro with its Sol beer and to the Government of Mexico City that has trusted us to develop safe spaces of entertainment that enhance the artistic offer to the public, as well as the economic benefits to CDMX.”

Eduardo Silva, general director of GNP Seguros, added: “At GNP Seguros we know that listening to music, attending concerts and enjoying shows are activities and moments that fill us with emotions, charge us with joy and benefit our health.

“Sharing unique moments reinforces our motto ‘Living is incredible’. As a 100% Mexican company, we promote and join projects such as the soon-to-be renovated Estadio GNP Seguros that will continue to put Mexico’s name very high in the world of music and entertainment.”

Through the partnership, GNP Seguros clients will have special benefits for events held at the stadium.