Red Bulls fans in the box seat with new premium experience

Major League Soccer (MLS) franchise the New York Red Bulls has unveiled a new premium space coming to Red Bull Arena in 2025.

The Box Seats will be located at a midfield vantage point, close to the action on the pitch, and will see existing facilities for members of the press relocated. While enjoying The Box Seats, fans will also be offered an all-inclusive club with dedicated seating, receive access to valet parking, a private entrance, ultra-premium seats and in-seat service.

The Box Seats members will receive all the benefits afforded to traditional Red Members, as well as priority to purchase their seats for third-party events at Red Bull Arena and access to unique experiences.

The Box Lounge will provide The Box Seat members with a variety of high-quality food options and all-inclusive premium liquor, beer, wine and soft drinks in a newly renovated and dedicated space.

Members in the front row – dubbed the Manager’s Box – receive each of The Box Seat amenities and beyond. This includes access to their seat for third-party events at Red Bull Arena and an exclusive behind-the-scenes path directly to their seats through the Red Bulls Player Tunnel.

“Continuing to elevate the premium experience throughout Red Bull Arena is a priority and we are extremely proud to offer The Box Seats,” said Marc de Grandpré, president of New York Red Bulls. “Our fans attending Red Bulls matches, and guests for all live events, will be provided world-class comfort and a VIP experience.”

Throughout 2024, the club has added new and improved fan experience initiatives at Red Bull Arena, which include game presentation elements and enhanced LED lighting during goal celebrations, introductions and exciting moments.

The upgrades come as local rival, NYCFC, gets the ball rolling on a new stadium. New York City Council in April voted to approve the construction of New York City FC’s new stadium as part of a wider project described as one of the most ambitious developments in the United States and a model for a public-private partnership.

The Council voted 47-1 in favour of the Willets Point Phase II Redevelopment Plan, completing the Uniform Land Use Review Procedure (ULURP) review process. Along with the new 25,000-seat stadium for NYCFC, the scheme also includes 2,500 new affordable homes, over 40,000 square feet of open public space, a hotel, and retail space.