Wembley Stadium has rebranded its premium hospitality offering including a name change from Club Wembley to Experiences by Wembley Stadium.
The rebrand comes after three consecutive years of record membership sales and renewals at the English national football stadium.
“We’re delighted to be sharing the rebrand of Experiences by Wembley Stadium with our members and fans alike at Saturday’s FA Community Shield,” said head of Experiences by Wembley Stadium Paul Scannell.
“Our team is committed to raising the bar each season, whether it’s by inviting world-class talent to perform at the stadium or being the choice for iconic sporting events.
“We’ve experienced record-breaking sales for the last three years, with membership sales up 23% again last season and private boxes currently sold out with a waiting list in operation.
“The continued rise in demand for hospitality at big events is evident, and we’re dedicated to ensuring fans are building memories that last a lifetime under the Wembley arch.”
The rebrand is said to elevate the stadium’s hospitality offering.
Beyond the stadium, Experiences by Wembley Stadium also offers members access to England men’s and women’s teams training at St. George’s Park, meet and greet opportunities with England Legends, pitch side matchday tours, and the chance to dine in the England teams changing rooms.
This summer has seen Wembley Stadium host the men’s and women’s FA Cup Finals, UEFA Champions League, and concerts from the likes of Taylor Swift and Bruce Springsteen.
This weekend fans will be able to see the new branding first hand as the venue hosts the FA Community Shield.
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