Industry News

Saracens extends partnership with StoneX

Featured image credit: oatsy40/CC BY 2.0

Featured image credit: oatsy40/CC BY 2.0

Saracens Rugby Club has extended its partnership with financial services company StoneX which will see it retain stadium naming rights.

Saracens has been partnered with the American firm since 2020 and renamed its 10,500-capacity home ground to StoneX as a result.

The new deal will also see the StoneX logo appear on the front of the men’s and women’s team shirts for the 2024-25 season and beyond.

“As we celebrate our centenary this year, I am delighted to announce a long-term partnership with Saracens,” said StoneX chief executive Philip Smith.

“The club and StoneX are driven by a relentless commitment to achieving excellence, shared values, and a unified vision for the future.

“For both organisations, the phrase ‘pounding the rock’ is ubiquitous and one that both our professionals and Saracens players can relate to.

“Over the years, our collaboration with Saracens has transcended the conventional boundaries of sports sponsorships, embedding StoneX into the fabric of the sporting community and beyond.

“This relationship is poised to evolve, reaching new heights, and continuing to make a significant impact both on and off the field.”

The extended collaboration means that StoneX will continue to be a lead partner of the Saracens Foundation.

The company is also undergoing a rebrand which will result in a newly branded StoneX Stadium before the start of the Premiership Rugby season on September 20.

“StoneX put their faith in our people at a challenging moment for both Saracens and the world,” said Saracens chief executive Mark Thompson.

“Given their extraordinary growth since then, to see them renew and extend that commitment to our club and community is truly humbling. We could not be more excited for the future of our partnership.”