The Buffalo Bills NFL team has unveiled additional renderings of its new stadium, focusing on the hospitality offerings at the venue.
The renderings showcase the Founders Club, East Club and Field Club at New Highmark Stadium, which is scheduled to open in 2026. The Founders and East Clubs are effectively sold out, with the Field Club approaching a sellout.
The Founders Club has been dubbed the “most exclusive” experience at New Highmark Stadium and will feature all-inclusive food and beverages, heated wider cushioned seats and a private whiskey locker. It will offer prime sideline views of the pitch.
The 50,000-square-foot East Club will feature overhead heat and coverage, premier food and beverage options, wider cushioned seats and interior visibility to the pitch and seating bowl.
The Field Club will feature an inclusive food and non-alcoholic beverage offering, wider cushioned seats, visibility into the player tunnel, and access to a field-level patio behind the sideline. All three clubs will be climate-controlled.
Pete Guelli, executive vice-president and chief operating officer of the Bills, said: “With the Founders and East Clubs effectively sold out, and with the Field Club moving fast and approaching a sellout, this is the perfect opportunity for us to share the renders of these incredible club spaces.
“These images illustrate how remarkable the differences between the current stadium and the new stadium truly are. We have been thrilled by the response from Bills fans and the Western New York community and we’re very thankful for all the excitement surrounding New Highmark Stadium.”
Season ticket members in reserved seat areas will have the opportunity to purchase New Highmark Stadium seats in the autumn. The Bills will begin selling reserved seats in September, with season ticket members to be invited based on their current seat location and their tenure.
The Bills broke ground on the new stadium in June last year as Highmark Blue Cross Blue Shield of Western New York acquired naming rights to the venue. The company also sponsors the Bills’ current home, Highmark Stadium.
The new stadium will be referred to as ‘New Highmark Stadium’ until it opens, from which point it will be known simply as ‘Highmark Stadium’. The Bills’ current stadium has a capacity of 71,000 and the new stadium will hold around 63,000 fans. Highmark Stadium is expected to be demolished and redeveloped as a parking lot once the new venue opens.
New Highmark Stadium is being built on a 242-acre site and is set to be the biggest project ever built in Western New York.
