Featured image credit: US Open
The US Open has launched an interactive gaming zone for fans at this year’s edition of the grand slam tennis tournament.
The Advantage Arena opened on August 19 for the start of Fan Week and will run for the duration of the tournament itself, which takes place from August 26 to September 8. The gaming lounge will give fans the chance to take part in tennis-themed games including Fortnite, US Open: Champions of the Court on Roblox, TopSpin 2K25 and Tennis Clash.
The zone is located inside the Chase Center on the USTA Billie Jean King National Tennis Center grounds and will feature 13 playable gaming stations. Fans will be able to play inside a virtual Arthur Ashe Stadium on TopSpin 2K25.
BMW Park, home of the Bayern Munich basketball team, is to be fitted with an LED video glass floor surface as part of an agreement with ASB GlassFloor.
According to the club, BMW Park will be the first venue to feature a full LED video sports floor. The team’s deal with ASB GlassFloor will run until 2030.
Premier League football club Manchester United has extended its shirt sponsorship deal with Qualcomm Technologies, with the new agreement to include an augmented reality experience for fans.
The new shirt features the logo of Snapdragon, Qualcomm Technologies’ consumer brand of processors. The AR experience can be accessed by scanning a QR code on the shirt, which brings fans onto the pitch at Old Trafford and will feature exclusive United content throughout the season.
Louisiana State University has appointed Daktronics to deliver LED display upgrades to Tiger Stadium.
The 16 LED displays total 19 million pixels and span nearly 21,000 square feet. The main end zone video display measures more than 5,600 square feet.
A total of 11 LED ribbon displays will also be mounted to the seating fascia at Tiger Stadium. An additional display will also be added to LSU Soccer Stadium.
The Indianapolis Colts NFL team has selected Shift4, an integrated payments and commerce technology provider, to power its ticketing transactions at Lucas Oil Stadium.
The Colts will leverage Shift4’s integration with Ticketmaster to make the ticket-buying experience easier for fans.
Head to our sister site TheTicketingBusiness.com for more details.
Staff at Highmark Stadium, home of the NFL’s Buffalo Bills, recently participated in an ASPIRE training initiative jointly developed by the Innovation Institute for Fan Experience (IIFX) in partnership with Intel Corporation, Dell Technologies and PIXO VR.
The IIFX ASPIRE programme uses virtual reality technology and training software from PIXO to enable workers to access immersive and interactive training to enhance their professional skills. The experience is designed to help sports and entertainment venues recruit, build and retain an effective “multi-generational” workforce.
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