Featured image credit: ARound
ARound, a large-scale augmented reality experiences company, has launched a new in-stadium AR experience for Major League Soccer team Minnesota United.
The agreement marks the first integration of stadium AR technology into an MLS pre-game celebration. ARound will bring a ‘Loons Liftoff’ experience to Allianz Field, allowing fans to hit targets and collect points as they work to summon ‘The Dethloon’ in a nod to the team’s mascot, The Loon.
Participants will also be able to scan a QR code for a chance to win a Target gift card.
ARound has previously launched similar experiences for Major League Baseball’s Minnesota Twins and Kansas City Royals, the NBA’s Cleveland Cavaliers and the NFL’s Los Angeles Rams.
AT&T Stadium, home of the NFL’s Dallas Cowboys, has introduced Zippin’s checkout-free technology to reduce wait times for fans.
After a soft launch earlier this year, the Zippin-powered store is now open in section 450 of the upper concourse at AT&T Stadium.
Fans will be able to use a credit card or mobile wallet to enter the store, grab what they want and leave, with Zippin’s AI-powered platform identifying purchases and automatically billing guests as they leave.
LG Electronics USA has also agreed a multi-year deal to become the official TV partner and official display partner of the Cowboys.
The deal will include a range of in-stadium and broadcast digital marketing initiatives featuring LG’s OLED TVs, including presenting sponsorship of The Break, the Cowboys’ video podcast.
LG’s Home Entertainment division will also have digital advertising throughout AT&T Stadium during all Cowboys games. LG OLED TVs will also be placed in premium suites at the stadium.
KOJO, which specialises in sports presentation and in-stadium activations, has struck new deals with Sky Stadium in Wellington, Major League Cricket, the Big Bash League’s Melbourne Stars, the HSBC SVNS Series and New Zealand Rugby.
KOJO has struck a three-year deal with Sky Stadium, while it recently delivered a comprehensive marketing, PR and content campaign alongside the 2024 Major League Cricket season.
The company has also been appointed as the Stars’ delivery partner ahead of the 2024-25 BBL season. KOJO worked on the recent HSBC SVNS Series and has continued its relationship with NZR for the 2024 Black Ferns Series and O’Reilly Cup.
Cantaloupe, a provider of end-to-end technology solutions for self-service commerce, has launched Suites, a premium suite management system designed to streamline and enhance the hospitality suite experience at stadiums and venues.
The new offering within Cantaloupe’s Cheq platform will enable suite owners to handle their food and beverage pre-orders more easily. Suites is also available as a standalone product, meaning prospective customers can adopt the platform independently.
Samsung has detailed its plans to enhance the athlete and fan experience at the Paralympic Games in Paris, which officially commenced yesterday (Wednesday).
Samsung, a Worldwide Olympic and Paralympic Partner, is providing nearly 5,000 Galaxy Z Flip6 Olympic Edition smartphones to Paralympians. The phones will feature built-in services and apps to help athletes navigate the Games.
Fans can also participate in Galaxy AI experiences to complete their collection of 16 specially-designed pins. The pin collection experience will take place at pop-up experiences at Champs-Elysees 125 and Square Marigny in Paris.
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