Featured image credit: Baylor Athletics
Baylor University has agreed a deal that will see home and lifestyle company, Magnolia, take on presenting sponsorship of the newly constructed corporate hospitality structure at McLane Stadium.
The Brazos Suites, presented by Magnolia, are one of a number of enhancements added to McLane Stadium ahead of the 2024 college football season. The suites will be managed by Baylor Sports Properties and catered by the Baylor Club for all six Baylor home games this year, seeking to create a unique, new premium area for corporate hospitality.
The addition of the Brazos Suites was announced last month by Baylor Athletics and made possible with a significant investment from Baylor Sports Properties and its parent company, Playfly Sports. The structure features three climate-controlled suites with outdoor seating and a view overlooking the field from the South Endzone Berm, with each suite accommodating approximately 50 guests.
The structure was erected over the summer by In Production, which specialises in high-end temporary seating, structures and scenic production. The space has been dubbed the Brazos Suites by Baylor due to its location on the river side of the stadium.
Magnolia is headquartered in Waco and was founded by Baylor alums Chip and Joanna Gaines. The company has an existing relationship with Baylor Athletics.
Baylor vice-president and director of athletics, Mack B. Rhoades, IV, said: “On behalf of Baylor Athletics, we are immensely grateful and proud to be associated with the Gaines family, and it is an honour to have the Magnolia name in our athletics venues.
“In addition to being great brand partners, Chip and Joanna are often seen at Baylor sporting events, cheering on our student-athletes and supporting many other areas of campus.”
The broader eight-figure upgrades project for McLane Stadium also incorporates an overhaul of its video board offering, meeting a variety of needs that will update the 50,000-capacity facility which opened in 2014.
Share this