Featured image credit: Utah Hockey Club
Smith Entertainment Group (SEG), parent company of the NHL’s Utah Hockey Club and NBA’s Utah Jazz, has slashed the price of certain concessions at Delta Center as the former team prepares to make its competitive debut.
The move also covers Jazz games and will commence with its pre-season game on Friday. The $3 (£2.25/€2.70) fan-friendly concessions – popcorn, nachos, hot dogs, and Farr’s ice cream bowls – can be purchased throughout Delta Center at various designated vendors. The $2 Dasani water bottles will be available at all vendors.
Designed based on fan feedback SEG received over the past season, the newly reduced pricing represents a reduction in cost to fans greater than 45%. “This marks an unprecedented step in our continuous commitment to elevating the fan experience at Delta Center,” said Chris Barney, president of revenue and commercial strategy for Smith Entertainment Group.
“By introducing fan-favourite concessions at incredible prices, we’re showing fans that we are listening to their needs, and, there is no better time than now to take this step as more people than ever will attend games at Delta Center this season, as we prepare to host over 80 nights of sports entertainment between the Utah Jazz and Utah Hockey Club.”
Utah HC opens up its inaugural NHL campaign with a home game against the Chicago Blackhawks on October 8. In April, the NHL’s Board of Governors approved a reported $1.2bn deal that saw the sale of the Arizona Coyotes to SEG. The NHL approved the establishment of a franchise beginning with the 2024-25 season in Salt Lake City, that will be owned and controlled by SEG, which is led by Ryan and Ashley Smith.
Utah HC has outlined how it plans a flexible approach to staging its maiden season at Delta Center, which has undergone renovation work to accommodate NHL ice hockey amid long-term efforts to develop a dedicated arena for the team.
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