Hospitality

San Diego FC builds on pitch-side strategy at Snapdragon Stadium

Images: San Diego FC

MLS expansion franchise San Diego FC has stepped up its effort to make Snapdragon Stadium the “ultimate destination for soccer fans” by detailing plans for additional pitch-side hospitality.

In May 2023, Major League Soccer fulfilled long-held ambitions to place a team in San Diego, with the League’s 30th franchise to begin play at Snapdragon Stadium in 2025.

Owned by San Diego State University and developed to house the Aztecs college football team, the 35,000-seat Snapdragon Stadium is set to become the largest non-NFL stadium in MLS next season.

Earlier this year, SDFC announced the launch of the Pitch Boxes located on the west side of Snapdragon Stadium, adjacent to the team benches. The West Pitch Boxes have already sold out and SDFC has now unveiled the Pitch Suites and Midfield Pitch Boxes on the east sideline.

Positioned right on the field, the Pitch Suites and Midfield Pitch Boxes aim to give fans an unmatched view front-row. The new premium field-side options include four 20-seat Pitch Suites and six eight-seat Midfield Pitch Boxes that include a Pitch Side Lounge.

The Midfield Pitch Boxes are located at the centre line of the field, making these seats the best view in the stadium. The Pitch Suites and Boxes will also feature exclusive premium benefits, premium parking, a VIP entrance and all-inclusive food options. The Midfield Pitch Boxes will be sold on a season basis and the Pitch Suites on a per-match basis.

“There is nothing like watching the game on the field with your feet on the grass,” said SDFC CEO Tom Penn. “We are dedicated to delivering world-class experiences, and this is just another way we’re making Snapdragon Stadium the ultimate destination for soccer fans.”

The premium Pitch Suites, Boxes and Lounges were developed in partnership with Penwal, a leader in design development and custom fabrication, and are being sold by Legends.

The seating structures for the premium pitch-side seating options will be placed on field ahead of game day and then stored on-site at Snapdragon Stadium in what is claimed to be a revolutionary wall-mounting system. The seating structures are designed to mimic the Snapdragon Stadium aesthetic and blend into its surroundings.