Fan Experience

D.C. United to open new Gensler-designed lounge

Featured image credit: D.C. United

Major League Soccer team D.C. United has partnered with global defence technology company BlueHalo to launch a new premium seating experience at Audi Field.

The BlueHalo Lounge, designed by architecture firm Gensler, will be unveiled in 2025. The lounge will centre around section C8 and C9 of the stadium, with construction set to begin in the offseason ahead of completion in the spring.

D.C. United said the space will provide the most exclusive access at Audi Field, with 300 total tickets available for distribution. Full-season tickets will start at $6,000 (£4,600/€5,500) per seat for current season ticket members and $7,000 per seat for new purchasers.

The BlueHalo Lounge will feature an all-inclusive food and beverage offering, a designated premium service manager, cushioned seats, exclusive access to the stadium through a premium VIP entrance, a member gift, and priority access to playoff games, Leagues Cup matches and ancillary events.

A special event will be held on November 14 to provide additional information about the lounge.

Diek Minkhorst, senior vice-president of strategy and corporate development at BlueHalo, said: “BlueHalo is investing in innovation to develop critical national security technologies. We’re investing in manufacturing to deliver those technologies at mission speed. We’re investing in our people to recruit and retain the best in the industry.

“And we’re investing in our communities and in the places where we can all come together. That’s why we are excited to expand our partnership with D.C. United and, together, create an amazing space where so many memories will be shared while cheering on the Black-and-Red.”

Danita Johnson, D.C. United’s president of business operations, added: “We are thrilled to announce the upcoming construction of the BlueHalo Lounge at Audi Field. Alongside our partner, BlueHalo, we have worked tirelessly to design a truly unique and luxurious fan experience at Audi Field and one that will rival the best sports venues in the country.

“We are so grateful for the support of our partner, BlueHalo, who share our same commitment to excellence both on and off the pitch. We look forward to seeing fans and providing more information about the BlueHalo Lounge at the event at Audi Field on November 14.”