Artificial intelligence platform Viam has agreed a multi-year sponsorship deal with UBS Arena and the New York Islanders.
Viam will become the official AI technology partner of the NHL team and its home venue.
The company’s software technology will be integrated into many aspects of the fan journey in and around UBS Arena for Islanders games and concerts. This will include routing fans to the most efficient markets, concessions and restrooms, as well as optimising driving patterns for cars and shuttle services.
Viam will also become the official helmet partner of the Islanders for home and away games. A series of fan activations will also take place throughout the season to promote the partnership.
Dan Griffis, president of global partnerships at UBS Arena operator Oak View Group, said: “Viam is at the forefront of helping organisations manage the transformative change that comes with AI. Their commitment to innovation aligns perfectly with our own, and we look forward to not only creating new experiences for Islanders fans and all of our guests at UBS Arena, but also making a dent in the sports and entertainment universe with a unique and transformational use of AI.”
Viam will also work with OVG to integrate its technology into the fan experience at other venues in the operator’s portfolio, with a view to driving increased efficiencies, supporting sustainability initiatives, and helping to scale revenue. Viam will also be part of the UBS Arena Business Alliance.
Viam was launched in 2020 by Elliot Horowitz, the co-founder and former chief technology officer of database giant MongoDB. Viam’s platform is used by sports and entertainment properties, as well as companies in the robotics, food and beverage, climate tech, marine and industrial manufacturing sectors.
Horowitz added: “Our partnership with UBS Arena and the New York Islanders demonstrates Viam’s ability to translate opportunities around AI and data into meaningful physical applications. We’re excited to work together to set the bar for how sports and entertainment venues integrate AI and help enhance the incredible experience provided to anyone visiting the arena.”
