Featured image credit: St. Louis City SC
Major League Soccer (MLS) club St. Louis City SC has regained a naming rights partner for its stadium after agreeing a deal with locally-headquartered battery manufacturer Energizer.
Terms of the contract were not disclosed, but it sees the current CityPark rebranded as Energizer Park. City SC entered MLS in 2023 with the team selling out 34 consecutive home league matches. The 22,500-seat stadium, which UNESCO recently named to the Prix Versailles ‘World’s Most Beautiful Sports Venues List 2024’, has operated under the CityPark moniker since opening.
In October 2022, the club announced that the venue would no longer be called Centene Stadium, with a new naming-rights sponsor being sought. Healthcare company Centene was unveiled as the stadium’s naming-rights sponsor in February 2022 as part of a 15-year deal, but that agreement ultimately collapsed.
Energizer has called St. Louis home for decades and, in addition to the stadium naming rights commencing on January 1, will work with the club to develop a community initiative for the 2025 season. The two organisations will also deliver an immersive fan experience with a new premium seating area within Energizer Park.
Later this year, fans will start to see the rollout of Energizer Park branding across City SC media assets, with stadium signage put in place by the club’s 2025 MLS home opener.
“Energizer is one of the most well-respected, recognisable brands in the world and is part of the fabric of the St. Louis region,” said St. Louis City SC CEO, Carolyn Kindle.
“Energizer aligns with City SC in so many ways – it’s an innovative brand that delivers and embodies long-lasting energy, equalling the passion and energy of our fans on matchdays, and through this partnership shows its commitment to improving the St. Louis region.”
Energizer Holdings president and CEO, Mark LaVigne, added: “This is truly an exceptional moment for Energizer as we find new ways to engage our community, connect with our consumers and expand the reach of our iconic brand. MLS and soccer in the U.S. are experiencing tremendous growth, especially as North America prepares to host the FIFA World Cup in 2026.
“City SC reflects the best of St. Louis and embodies the indominable spirit of the Energizer Bunny. The atmosphere at City SC’s home games is unmatched and with our global headquarters here, we are honoured to partner with the team to put a global spotlight on this incredible city.”
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