Featured image credit: FC Barcelona
FC Barcelona has added Raventós Codorníu as the latest member of its sponsorship programme dedicated to the Espai Barça project, stating the deal will aid delivering on one of the key goals of creating a stadium that provides a unique experience for patrons of VIP areas.
Spain’s oldest winemaking company will become the official wine and cava partner of Espai Barça for five seasons, until June 30, 2029. Raventós Codorníu, a Catalan firm, will provide premium wines and cavas for the most exclusive areas of Espai Barça as part of the many Barça Hospitality options.
Espai Barça is centred on the redevelopment of the iconic Spotify Camp Nou into the best sports complex in the heart of a major city, with a groundbreaking range of services under the Barça Hospitality banner. The quality of VIP products in the new stadium will greatly surpass the current offer, tripling the available seating and suite options to a total capacity of 9,400.
Juli Guiu, vice-president of FC Barcelona’s marketing area, said: “The alliance with Raventós Codorníu reflects the club’s intention to build an innovative new stadium and provide a unique experience for all fans visiting Spotify Camp Nou to enjoy a matchday in the premium areas.
“Having the support of a renowned Catalan company and being able to include its top-quality products in VIP spaces is key to a facility with such a groundbreaking and revamped hospitality package, and one that is based on offering a 100% Barça experience.”
In August, Aramark extended its partnership with FC Barcelona through a new strategic agreement that also saw the hospitality services company invest in the Spanish LaLiga football club’s digital media arm, Barça Vision.
The American firm had been FC Barcelona’s catering and hospitality provider but will now broaden its association with the club. Aramark Spain is now the official catering partner for the future Spotify Camp Nou and will also service the wider Espai Barça complex.
Aramark became the latest Espai Barça partner in a sponsorship programme the club has drawn up specifically for the wide-ranging scheme. In April, FC Barcelona made vertical transportation and urban mobility company TK Elevator the first signing for the programme designed to attract firms operating in the B2B and B2C sectors to Espai Barça.
The club has since agreed deals with the likes of Carrier, EHEIM Möbel, Fortinet and ONCE, HPE, Figueras Seating and Iluminación Disano.
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