People on the move: Liverpool FC, L.A. Live and more

Liverpool FC has promoted Kate Theobald to the position of commercial director.

Theobald will lead Liverpool’s global partnerships team, overseeing the club’s partnership and sales strategy. In addition to her commercial responsibilities, she will focus on expanding alliances with industry leaders while working with partners to promote the club’s commitment to sustainability.

Theobald joined Liverpool in 2019 to oversee the Americas region in collaboration with Fenway Sports Management (FSM) and established the club’s New York office. Most recently she served as vice-president and head of global partnership sales.

She will replace Ben Latty, who was promoted to chief commercial officer at the end of last season.

“I’m honoured to step into this new role at LFC, working alongside our global partnerships sales, partnerships central and delivery teams to further our vision of creating meaningful, values-driven partnerships around the world,” Theobald said.

AEG Global Partnerships has appointed Brenda Cruz as senior director of global partnerships out of home (OOH) at AEG.

In this role, Cruz will exclusively oversee the OOH sales and advertising strategy for L.A. LIVE as well as all other AEG properties with OOH opportunities.

Cruz will be responsible for creating high-impact marketing campaigns tailored to L.A. LIVE’s dynamic environment, overseeing all OOH sales for the venue’s key inventory, including its LED networks at the iconic Peacock Theater and the JW Marriott Hotel.

“Brenda’s extensive background and innovative approach to OOH make her an ideal fit for this pivotal role and we’re thrilled to have her join our team and help drive our strategy as we look toward the future,” said Nick Baker, chief operating officer of AEG Global Partnerships.

Hartley takes Chelsea role

Stewart Hartley has been named executive programme director at Premier League club Chelsea FC.

Hartley was previously project director at city planning and real estate group Lendlease.

Pakistan Cricket Board (PCB) has appointed Sumair Ahmad Syed as the new chief operating officer.

Syed has extensive administrative experience as a civil servant and most recently served as joint secretary in the Prime Minister’s Office.

PCB chairman Mohsin Naqvi said: “We are confident that under his leadership we will continue to strengthen and improve our administrative structures, moving closer to our goal of becoming a model, high-performing organisation.”

Nicolas Notebaert has been named chief executive of concessions at Vinci. Already in charge of the Vinci Concessions business line at airports, highways and railways, Notebaert has now been given responsibility for Vinci Stadium as well.

Under Notebaert’s leadership, Vinci Airports became the world’s largest private operator in its sector, with more than 70 airports across 14 countries.

Julien Rongier has been appointed chief executive of ARES Fighting Championship and chief revenue officer of AresMMA.

Headquartered in Paris and owned by Slam, ARES Fighting Championship is France’s leading MMA championship.

Rongier said: “My arrival is part of a strong acceleration dynamic for AresMMA, with the entry of renowned investors such as Pierre Gasly, Rudy Gobert, Mister V, Randal Kolo Muani and William Saliba, the announcement of a strategic partnership with Mediawan or content creation, as well as the acquisition of the Bulgarian Top Team.

Do you have news of an appointment that we should know about? Get in touch by emailing news.editor@thestadiumbusiness.com and we’ll include it in our next round-up.