Featured image credit: Adidas
Audio electronics company Altec Lansing has announced a multi-year deal to become the exclusive audio partner of the Adidas Arena in Paris.
The company will play a key role in the arena’s sensory room by offering its speakers and noise-cancelling headphones for use. Altec Lansing will have the opportunity to host activation events and will provide gifting opportunities for VIPs, box and lounge guests, artists and other influencers, while its logo will feature throughout the arena
Adidas Arena was built for the Paris Olympic and Paralympic Games. Altec Lansing also has a partnership with Paris’s Accor Arena.
Cosm, an experiential media and immersive technology company, has partnered with CBS Sports to show select English Football League matches at its venues in Los Angeles and Dallas.
The partnership will see a minimum of six EFL matches shown at the venues from December 3, with a further match to be announced at a later date. Cosm opened its first fan-facing venue at Los Angeles’ Hollywood Park earlier this year, and its Dallas facility opened in August. The company is also planning facilities in Atlanta and Detroit.
Sports Entertainment Network (SEN) has announced that its SEN Stadium and SEN Sync products will be available at venues hosting the Australia vs India Test match series.
SEN Stadium allows fans to listen to SEN Cricket’s broadcast live in-stadium with zero delays, while SEN Sync enables supporters watching from home to sync the SEN Cricket broadcast up with the vision from their preferred television broadcaster.
The Australia-India series commenced last week with a Test at Optus Stadium. Further Tests are scheduled for Adelaide Oval, The Gabba, Melbourne Cricket Ground and Sydney Cricket Ground.
Perfect Corp, which specialises in augmented reality and artificial intelligence technology for beauty and fashion, has teamed up with Japanese baseball team the Tohoku Rakuten Golden Eagles to roll out its YouCam app on game days.
The partnership allows fans to experience AI-driven photo editing through the YouCam app, which transforms images of Eagles players into vintage, retro-styled portraits inspired by Japan’s Showa and Heisei eras.
The AI-enhanced images, which retain players’ unique features while adding nostalgic backdrops and outfits, are displayed on the screens at Rakuten Eagles Stadium.
English League One football club Wigan Athletic has announced a partnership with Tee Screen, a provider of weatherproof digital displays.
Tee Screen has installed a range of touchscreens throughout the Brick Community Stadium to enhance the matchday experience. The screens, which replace traditional static signage, will feature live content, the Latics Digital Matchpack, social media feeds, and club announcements.
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