Sydney’s Qudos Bank Arena has worked to become a true venue for diverse indoor entertainment, collaborating with multicultural agency CulturalPulse.
The agency has assisted Qudos Bank Arena in further engaging its audience through segmented marketing strategies and culturally customised communications.
Over the last 18 months, the venue has hosted a series of concerts featuring international artists from K-Pop, Mando Pop, Indian Hip-Hop/Pop and Reggaeton. These events traditionally experienced high demand for premium ticket prices, but lower-than-average Net Promoter Scores (NPS), and food and beverage sales.
Recognising the need for a new, culturally focused approach, Qudos Bank Arena engaged CulturalPulse to deliver cultural advice, audience insights and tailored, culturally sensitive customer experiences and marketing content to meet the needs of its diverse audiences.
Read the full story on our sister site, TheTicketingBusiness.com.
