The International Basketball Federation (FIBA) has announced plans for a new 3×3 event in Bangkok, Thailand.
The FIBA 3×3 Champions Cup will debut from March 14-16 at CentralWorld Square. Thailand has been selected to host the first five editions of the competition.
The tournament will be held annually and will feature the world’s leading 3×3 teams, including continental cup winners, the highest ranked teams in the FIBA 3×3 rankings, Olympic gold medalists and the host nation.
FIBA said the Champions Cup presents a new opportunity to grow the 3×3 discipline of basketball around the world. Energy drinks Sponsor and Red Bull will serve as the co-title sponsors of the Thailand events.
FIBA 3×3 managing director Alex Sanchez said: “We are looking into new ways of engaging our players and fans and this new premier event will do exactly that, offering thrilling games between the best of the best. Hosting the Champions Cup in Bangkok for the next five years provides an incredible opportunity to establish a very strong 3×3 basketball footprint in Thailand.”
Brian Marcar, managing director of event promoter Tero Entertainment, added: “This event is an amazing opportunity for the Thai basketball community to build on the incredible success of our young male and female 3×3 basketball stars and inspire a whole new generation of young players in Thailand.”
