Digital services and consulting firm Infosys has unveiled its latest suite of AI-driven features and platforms for this year’s Australian Open.
One of the features will be a virtual reality AI stadium in the Infosys Fan Zone at Melbourne Park. The experience will use a generative AI speech-to-image feature, allowing fans to play on a range of different courts.
‘Beyond Tennis’, which is said to be the world’s first generative AI-powered tennis league, will also allow users to connect with virtual tennis players, train their teams, and compete in AI-generated tournaments. Fans can interact with 16 AI-crafted virtual players spread across eight teams throughout the year.
This year’s tournament will also feature AI commentary in the Infosys Match Centre. Infosys has a long-running partnership with Tennis Australia and the new innovations are powered by Infosys Topaz, a suite of offerings using generative AI technologies.
SeatGeek has partnered with the NBA’s Cleveland Cavaliers to launch Concourse Maps, which will offer fans navigable venue maps that highlight features such as restaurants, shops and toilets.
Concourse Maps will initially launch with the Cavaliers at Rocket Mortgage FieldHouse, but SeatGeek plans to expand the feature to additional partners in the future.
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The Leeds Rhinos Super League team has partnered with CUE to launch a host of game-day products to enhance the in-stadium fan experience.
Rhinos fans will benefit from activations such as mobile fan cams, smartphone light shows, an AI selfie aggregator and more.
CUE specialises in creating digital fan experiences for live sports audiences. The company has partnerships with the likes of Tottenham Hotspur, Boston Celtics, Los Angeles Lakers and Kansas City Chiefs.
Cosm, an experiential media and immersive technology company, has agreed a multi-year partnership with WWE.
The deal will see premium live events such as WrestleMania, SummerSlam and Royal Rumble delivered to fans in shared reality at Cosm’s experiential venues in Los Angeles and Dallas, which feature 87-foot-diameter 12K+ LED domed screens.
North Carolina Football Club has announced a partnership with Jump, a unified fan experience platform purpose-built for professional sports teams.
North Carolina Football Club operates the North Carolina Courage of the National Women’s Soccer League and North Carolina FC of the USL Championship. The club will leverage the platform as its fan engagement system of record, with the deal covering primary and secondary ticketing, group and suite sales, and its branded team mobile app.
The platform also houses a comprehensive set of tools to personalise the fan experience in and out of the stadium, including ticket packages, content and merchandise.
Jump has been designed in collaboration with executives from over 70 professional sports teams across all major leagues.
