Sponsorship & Marketing

Memphis Grizzlies extend long-running FedEx deal

Featured image credit: Marco Espino-Ovalle

The Memphis Grizzlies NBA team has renewed its long-running sponsorship deal with FedEx, which holds naming rights to the franchise’s home arena.

Terms of the new agreement were not disclosed, but the arena will continue to be known as FedExForum.

FedEx acquired naming rights to the Grizzlies’ arena in 2002, a year after the franchise moved to Memphis. The arena opened in 2004.

FedEx has been an associate partner of the Grizzlies’ annual Dr. Martin Luther King Jr. Day Celebration Game and the presenting partner of the team’s Martin Luther King Jr. Day of Service.

The Grizzlies and FedEx recently announced the Dream Court Series, which will result in the refurbishment of basketball courts throughout Memphis. The two parties have also teamed up on various other community initiatives, including food and coat drives, the FedEx Family House and small business programmes.

Grizzlies president Jason Wexler said: “We are proud to continue our longstanding and successful partnership with FedEx. It gives us tremendous satisfaction to have a partner equally committed to bolstering the Memphis community.”

FedEx previously sponsored the home stadium of the NFL’s Washington Commanders, but the company opted to end its deal in February last year.

The Commanders’ stadium had been known as FedExField since 1999 and the deal was due to expire in 2026, but FedEx chose not to continue the agreement as part of a review of its marketing programmes.

The Commanders later announced that Northwest Federal Credit Union (NWFCU) had acquired naming rights to the stadium as part of a multi-year deal.