Featured image credit: Pokémon GO
Major League Baseball has partnered with Pokémon GO to create a new ballpark experience for players of the mobile game.
MLB will work with game developer Niantic to make all 30 stadiums a part of Pokémon GO, which allows players to catch Pokémon in real-world locations. Every stadium will have official PokéStops and Gyms, as well as official routes for fans to follow and collect rewards.
The MLB Pokémon GO programme will launch in the game on March 27 and run for the duration of the season. There will also be themed nights at MLB games, with fans who buy tickets for a promotion to receive a Pokémon GO and MLB team-branded T-shirt.
Mercedes-Benz Stadium, home of the NFL’s Atlanta Falcons and Major League Soccer team Atlanta United, has entered into a partnership with ParkHub, an event parking technology provider.
The partnership will leverage ParkHub’s suite of advanced parking technologies, including EventPass, SeasonPass and CompPass, as well as its Suite platform for real-time operations management.
ParkHub has also partnered with numerous third-party parking operators, managing 45 nearby sites to provide visitors to the stadium with greater access to parking by the venue. Fans will be given pre-bookable parking options tailored to their preferences.
TenCate, a manufacturer of synthetic turf, has announced the launch of Pivot, which it claims to be the first turf in the world that requires no performance infill, is able to be recycled and is biomechanically engineered to replicate the feel and playability of grass sports fields.
Pivot Performance Turf has been tested by college and professional athletes wearing biosensors to record movement and surface interactions. The turf has been developed by TenCate’s Center for Turf Innovation.
MLS team Real Salt Lake and National Women’s Soccer League franchise Utah Royals have launched a new mobile application aimed at assisting fans with resources to follow the teams at America First Field.
The app has been developed by YinzCam and will store fans’ mobile tickets. It will also create a digital wallet to facilitate purchases at the stadium.
On match days, an interactive stadium map will show dining options and restroom locations, as well as other venue amenities. App users will also have immediate access to guest services and security as needed.
Cosm, an experiential media and immersive technology company, will set a first on Sunday with shared-reality coverage of the Daytona 500 motorsport event.
The race will be shown at Cosm venues in Los Angeles and Dallas. It will be the first ever NASCAR race that can be viewed in shared reality.
The sound system lining Cosm’s LED dome will replicate the roar of the track, with the intention of making guests feel as if they are in the stands at Daytona International Speedway.
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