Sponsorship & Marketing Archives

STVV signs wasabi producer as stadium naming-rights sponsor

Japanese wasabi producer Daio has acquired naming rights to Stayen, the home of Belgian Pro League football club Sint-Truidense VV.

Armagh signs naming rights partner for Athletic Grounds

Gaelic Athletic Association county board Armagh has agreed a stadium naming rights deal with Box-It, a local cardboard box manufacturing company.

University of Louisville lands stadium naming-rights sponsor

L&N Federal Credit Union has agreed a naming-rights deal for Cardinal Stadium, home of the University of Louisville’s American football team.

Netstrata extends backing of Sydney NRL stadium

Sydney’s Georges River Council has renewed a deal with property management company Netstrata for the naming rights to Jubilee Stadium, home of the National Rugby League’s St. George Illawarra Dragons.

Boeing puts name to Tech Port Center + Arena

Aerospace company Boeing has entered into a naming rights partnership with Tech Port Center + Arena, the San Antonio-based facility dubbed the most technologically advanced lifestyle entertainment venue in the world.

Bryant-Denny Stadium to offer NIL hub for business-minded athletes

Bryant-Denny Stadium will host what is claimed to be a first-of-its-kind hub dedicated to the name, image and likeness (NIL) endeavours of University of Alabama athletes, as part of an extended multimedia rights relationship with the Learfield agency.

BMO lands LAFC stadium naming rights in MLS record deal

Major League Soccer franchise LAFC has ended its search for a new stadium naming rights sponsor with Canadian financial services group BMO agreeing what is said to be a league-record deal.

Shell Energy takes naming rights to Dynamo stadium

Major League Soccer club Houston Dynamo has agreed a naming rights deal for its stadium with the Shell Energy division of UK oil and gas company, Shell, a partnership that is set to have a focus on sustainable venue operations.

Delta returns to sponsor Utah Jazz arena

Delta Air Lines has returned to sponsor the home arena of the Utah Jazz, while fellow NBA team the Miami Heat has confirmed a temporary name for its arena following the termination of a naming-rights deal with cryptocurrency firm FTX.

Miami Heat’s FTX arena deal officially terminated

The name of bankrupt cryptocurrency firm FTX is set to be removed from the home arena of the NBA’s Miami Heat after the sponsorship deal between the two parties was officially terminated yesterday (Wednesday).

TD Garden naming rights extended until 2045

TD Bank has renewed naming rights to the TD Garden arena, home of the NBA’s Boston Celtics and the NHL’s Boston Bruins, until 2045.

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Five US venues to host ICC T20 World Cup 2024 games

Wrexham reveals designs for new Kop stand

Fulham delays full opening of new Riverside Stand

Dinamo Zagreb unveils plans for new €60m stadium

Arsenal confirms plans to renovate Emirates Stadium

State Farm Stadium fitted with new Daktronics display ahead of Super Bowl

The O2 unveils premium brand Encore

EngageRM’s omnichannel platform proving a hit with the Milwaukee Bucks

Winners unveiled at TheStadiumBusiness Design & Development Awards 2022

New Chelsea owners planning Stamford Bridge improvements

NBA set for return to Accor Arena in 2023

Rangers reveal Ibrox upgrade plans

Category: Sponsorship & Marketing