Event Coordinator

About the job

World Rugby is the world governing and law-making body for the sport of Rugby Union. In addition to its governance functions, World Rugby organizes a number of major international tournaments and events, such as the Rugby World Cups (women’s and men’s), the annual Rugby Sevens Series and the developmental Women’s WV international tournament.

World Rugby is now on a mission to innovate to excite, inspire and engage new audiences in existing and new rugby markets, to grow the sport for all. Through World Rugby Events (EventsCo), the delivery of major tournaments under a new model will be key to the success of a ten year strategic plan which will see Rugby World Cups in England in 2025, Australia in 2027 & 2029, and culminating in ground breaking tournaments in the USA in 2031 and 2033. Under the new model, World Rugby will have a more direct role in the setting up, running and delivery of the Rugby World Cups and aims to be the leader in the delivery of major international events.

As part of its new strategic plan, World Rugby wishes to appoint an Experiential Coordinator of Rugby Sevens reporting to the Head of Experiential (Sevens). This is a newly created role that will assist to transform the Rugby Sevens fan experience into a global lifestyle festival, that transcends a traditional Rugby Series. The focus of WR has traditionally been on organising the highest level of rugby tournament and a large amount of energy has rightly been placed on the game and competing teams.

The Experiential Coordinator of Sevens will support the Sevens Experiential Team in bringing a similar level of focus to the experience enjoyed by fans and partners away from the live match, and by doing so, assist to create new assets and experiences that can be monetised.

This is an incredibly exciting time to join World Rugby as we redefine fan experiences around the globe.

PRINCIPAL ACCOUNTABILITIES:

• Encouraging creative ideation and the freedom to develop a festival atmosphere integrated with the International Rugby 7s this an exciting role for candidates who are looking to work in an innovative role with the opportunity to travel to some of the most iconic locations around the world.
• Working closely with the Senior Manager of Experiential (Sevens) this role’s focus is to assist with launching Rugby Seven’s new fan experience targeting 18 – 34 year olds with a particular focus on precinct design and premium experiences.
• This will entail assisting to create and project manage the delivery of the following in more than five iconic destinations around the world:
• Building collateral and communication materials to embed the new Sevens event experience with stakeholders.
• Ideate and ensure delivery of the overall precinct design and fan experience, including entrances, concourse activations and stadium private spaces (suites/boxes) – encouraging consumer dwell time, online shareability and spend.
• Work with the Experiential Team and broader business to identify brands to collaborate with that bring to life the precinct design vision i.e. food, music, retail. Assist with pitches and project manage requirements across our internal and external stakeholders to activate these collaborations.
• Work closely with Ticketing Team and Food Manager to develop budgets and forecasts for premium experiences and track/report accordingly. Along with assisting with premium experience menu’s and creating consumer products and ticket upsells.
• Where required, support the broader experiential team to ideate and implement wider event activations to ensure world class fan experiences are executed at every touchpoint.
• Work closely with World Rugby internal stakeholders particularly the operations team to oversee delivery of experiential activities in each destination. In addition, this role will collaborate with the business development and marketing partnership teams to identify assets to pitch to existing and new partners and will require daily engagement with marketing, finance and legal.
• Build strong rapport and ensure external stakeholders meet deadlines and deliverables, including budget management – across stadiums, design/creative agencies.

This role is preferably Australian based, however significant global travel is required, therefore there is an opportunity to be based in other locations.

QUALIFICATIONS & EXPERIENCE:

• Experience in major events or in an event agency
• Experience managing budgets, timelines, and projects
• Experience working with multiple stakeholders or projects at the one time
• Degree in marketing, advertising, event management or similar

Diversity, Equity & Inclusion:

World Rugby is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.