Does live entertainment float your boat? A fan of Michael Bublé or Beyoncé? Perhaps Jack Whitehall or adrenaline fuelled athletics is more up your street? Whether you have a passion for music, comedy, sport or all things in between, read on.

Utilita Arena Birmingham, based in Birmingham City Centre, is one of the busiest, largescale indoor sporting and entertainment venues in the world and accommodates everything from music, sport and comedy, to family entertainment and live theatre. Each year, the venue hosts over 90 events and welcomes half a million visitors through its doors. The Resorts World Arena, complementing Genting UK’s neighbouring development, Resorts World Birmingham, is the UK’s largest fully integrated destination leisure and entertainment complex. The Arena hosts over 100 shows per year, welcoming over 700,000 people through its doors.

This is an exciting and rare opportunity to lead and manage our Amplify Sales team as Amplify General Manager, offering exclusive hospitality experiences for the arena’s venues.

We are looking for someone exceptional, who is passionate about live events and delivering an incredible customer experience. The role is varied and challenging, you’ll work alongside the Commercial Director, to help deliver the Commercial and Customer Strategy, whilst also leading the Amplify team, and playing an active role in selling hospitality packages and memberships to customers.

Your internal and external stakeholder management skills will be one of your biggest strengths, from developing long-term, personal relationships with our biggest and longest-standing members, to working in partnership with Amadeus our in house Catering business, and working alongside Marketing and Ticketing to develop the Amplify brand further.

If this sounds like you, then we would genuinely love to hear from you!

Key Responsibilities:

  • To be the face of our premium hospitality brand both within the NEC Group and externally to customers, members, suppliers and partners.
  • To develop strong, long-term, personal relationships with our biggest and longest-standing members.
  • To work alongside the Commercial Director to help deliver the commercial and customer strategy as part of the wider Ticketing and Arenas annual objectives.
  • To live and breathe the NEC Group values – Customer, Teamwork, Spirit and Energise, maintaining the highest possible standards of customer relationships and at-show experience.
  • To lead the Amplify Team, with disciplines covering sales, marketing, operations, customer service and ticketing.
  • To develop a culture of respect and collaboration within a team working at pace.
  • To set monthly targets for the sales team and monitor performance at a team and individual level.
  • To play an active role in selling hospitality packages and memberships to customers when activity levels demand.
  • To work in partnership with Amadeus, our in-house catering business, to ensure that both teams work smoothly, ensuring event operations are seamless and customer experience remains high.
  • To work with Amadeus to develop innovative menus to appeal to a wide range of audience profiles and age demographics.
  • To work closely with our Marketing and Ticketing teams to continually evolve the Amplify brand to ensure we remain relevant, premium and profitable.
  • To lead on pricing decisions and ensure costs are managed carefully to deliver increased profitability for the business.
  • To prepare effective monthly forecasts for senior management and the finance team and to Amadeus for resource planning needs.
  • To work at shows, on a rota with the team, to lead the operation and be the face of Amplify to meet and greet customers.

What you’ll need to succeed:

  • Experienced leader, with a track record of working in fast-paced commercial environments.
  • Ability to understand the commercial drivers of the business
  • An energetic, self-starter and confident decision maker.
  • A passion for live events and customer experience.
  • A strong eye for detail.
  • People Management experience
  • Strong sales background, including telesales.
  • Excellent customer service skills.
  • High level of financial awareness.
  • Strong people development skills.
  • Experience in managing external suppliers and partners.
  • Outstanding communicator at all levels


  • Competitive Salary
  • 25 days annual leave rising to 26 after one year plus all UK bank holidays
  • Free Onsite parking
  • Free lunch when office based
  • Potential home working options for part of the week
  • Pension matching up to 7% and
  • We will provide you with a Life Assurance cover if you are actively contributing to the NEC group personal pension plan and have joined at the first opportunity or within 12 months of becoming first eligible
  • Private Medical Insurance funded by the company
  • Great Learning and Development
  • Employee Assistance Programme
  • Dental, Cash Health and Holiday Buy flexible option
  • Exclusive Discounts and many more great benefits


The NEC Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, colour, age, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. NEC Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm, you will find a home within the NEC Group.