Head of Major Event Sales – Nashville Soccer Club

BACKGROUND

Nashville SC is a Major League Soccer club initially founded by local supporters in 2013 as an amateur soccer organization called Nashville Football Club. It officially became Nashville Soccer Club in 2016 when it earned a USL Championship club and as it began its bid to join Major League Soccer. On Dec. 20, 2017, Nashville SC became the 24th organization to be awarded an MLS club. In its inaugural MLS season, Nashville SC defeated expectations by becoming the second MLS expansion side to win and advance to the Conference Semifinals in the Audi MLS Cup Playoffs. Nashville SC will continue its participation in MLS in 2021 playing at Nissan Stadium before moving into its new and permanent stadium in 2022, which will be the largest soccer-specific stadium in the United States.

For more information about the Nashville Soccer Club please visit https://www.nashvillesc.com/

SUMMARY

The Head of Major Event Sales will be responsible for ticketed revenue generating opportunities at the new stadium to include concerts, non-Major League Soccer (MLS) sporting events, premium live events, etc.

The ideal candidate for this role will have a proven track record of developing, cultivating, and maintaining strong entertainment industry relationships, with an ability to connect with a diversity of world class content-creators and promoters that develops a live event business that rivals any venue in the country. This person will be a strategic and able to ideate outside the box concepts that can be executed and monetized to provide best-in-class programming for consumers year-round.

RESPONSIBILITIES

• Develop and execute revenue and programming strategy for all non-game day ticketed events at NSC stadium.
• Oversee the booking strategy to ensure a diverse slate of events at NSC stadium annually.
• Work closely with the Finance and Legal departments to negotiate advantageous agreements with rights-holders and production companies to ensure premium content is brought in while maintaining budgetary considerations.
• Work with the Marketing Department to create and execute a marketing strategy that makes NSC stadium on of the most sought-after venues.
• Work closely with the Operations Department on contract fulfillment and the operational aspects of each agreement.
• Liaise with the Corporate Partnerships team on sponsorship opportunities for non-game day events.
• Track industry and touring trends, utilizing available data and information to enhance opportunities.
• Research and analyze market competition to identify emerging event opportunities, show viability, risk factors, etc., ensuring that the venue brings in the most popular and enticing events and shows for fans.
• Proactively meet with top content providers including agents, managers, promoters, event producers, agencies and more to source leads and further cultivate industry relationships.

QUALIFICATIONS

• Strong track record of attracting a diverse lineup of sold-out concerts, events, and sporting events to nationally renowned venues.
• Must possess a robust network of concert promoters, agents, managers and more.
• Must be able to think outside the box to develop revenue opportunities with non-traditional programming/content, willing to take risks to attract new and diverse audiences and fans to the site.
• Significant experience with high-level negotiations and closing deals.
• Must have previous experience managing a budget.
• Knowledge of industry terminology, event-related services, and technical requirements for the types of events anticipated at the stadium.
• Strategic thinker who can create and setting a strategic direction and long-term vision of the venue and turning that vision into actionable goals and plans for the organization.
• Must be willing to work non-traditional hours (nights, weekends, and holidays).