Head of Marketing

Competitive Salary + Relocation and Benefits.

• Are you a marketing strategist looking to make impact in a progressive, marketing-led business?
• Are you a CRM expert, understanding the importance of a single customer view?
• Do you work in professional sport or have an excellent knowledge of the industry?
• Are you a decision maker and progressive thinker?
• Do you want to have a key role in the transformation of a football club with a rich heritage and recent major investment?

If so, look no further….

As the Head of Marketing you will be responsible for the overall strategy and success of our marketing campaigns and activity across the Club.

Working with all departments you will mastermind the build and implementation of the Club marketing calendar; the kit design and campaign sign-off; season ticket pricing and release and be responsible for all aspects of internal and external digital marketing, brand messaging, content marketing and brand management.

Managing a team you will develop a proactive marketing department promoting a data-driven approach and leading the decisions across the Club on campaigns, sales and creatives, ensuring your initiatives are delivered on time and to budget.

Marketing campaigns are the output, behind that you will mastermind all the data feeding into one central CRM system so the data can be segmented accordingly ensuring the campaigns are really targeted.

Reporting directly to the COO, you will work closely with the Senior Management Team and all Heads of Department to drive the marketing strategy and create a truly marketing-led commercial environment.

Who are you?

A marketing professional, with experience of setting strategy through data analysis and managing the implementation across departments. A progressive thinker, you will have worked with CRM systems and you will relish the chance to work in an environment where you can recommend innovation and implement change.

You will:

• Have worked in a senior marketing role, ideally within professional sport such as football or rugby
• Be proactive and innovative, with a desire to own and drive a strategy and implement a marketing-led culture
• Have excellent people and management skills, a persuasive manner and be calm and considered in your decision making
• Have built, managed and adhered to budgets, understand how to evaluate activity and ROI
• Understand the paramountcy of data-mining and analytics to formulate strategy
• Have a thorough understanding of brand management
• Have proven experience of thriving in fast-paced, high impact environments
• Want to progress and grow with the Club

Who are we?

Ipswich Town Football Club is the only professional football club in Suffolk. The Blues recently gained promotion to the Championship, and our proud history includes becoming champions of England under Sir Alf Ramsey, as well as FA Cup and UEFA Cup winners under Sir Bobby Robson. Off the pitch, the Club prides itself on being an integral part of the local community both in the town of Ipswich and beyond.

Following the acquisition in April 2021 by Gamechanger 20 Ltd, the Club is enjoying major investment in all areas. The new management team is investing time, money, and resource into pushing Ipswich Town up the football pyramid.

Significant investment continues to be made in the infrastructure of the Club, with the most important part being the people. Ipswich Town is as committed to building an ambitious, hard-working, passionate, and energetic team off the pitch as well as on it. We are an inclusive organisation and feel every single member of staff can make a positive impact on the success of the Club.

Why join us?

• Because we are at a crucial point in the evolution of the Club where your strategy, innovations and input will have direct and real impact on the immediate and future success of our Club.
• You can be you, using your experience to put your own mark on the Club and helping to shape the future. You will be given responsibility, authority and support to deliver your strategies.

• You can fulfil your ambitions with us and build your career as we all work together to progress the Club into the top tier.

If you are up for the challenge, please send us your CV and covering letter by 6 October 2023.

Safeguarding Statement

Ipswich Town Football Club is committed to safeguarding the welfare of children, young people and adults at risk and requires all employees to share this commitment and promote the welfare of these groups. Applicants will be asked about any previous convictions, cautions, reprimands, including those that are considered ‘spent’ as defined by the Rehabilitation Offenders Act 1974 (Exceptions) Order 1975 (Amended 2013).

Equality Statement

The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.