Fanatics Archives

DFB extends Fanatics deal on back of record-breaking year

Global sports merchandising company Fanatics has agreed a long-term extension to its existing omnichannel retail partnership with the German Football Association (DFB) in a deal which will widen its existing remit with the organisation.

San Francisco Giants sign new long-term deal with Fanatics

The San Francisco Giants Major League Baseball team has extended and expanded its partnership with licensed sports merchandise business Fanatics.

Fanatics sets NFL first with in-stadium sportsbook at FedExField

Licensed sports merchandise business Fanatics made history on Friday as it opened the NFL’s first in-stadium retail sportsbook at FedExField, home of the Washington Commanders.

2022 in review – August

England’s sporting summer continued in August as more than 1.5 million fans attended the Commonwealth Games in Birmingham.

Japan’s Yomiuri Giants overhauls in-stadium merch with Fanatics, Nike

Yomiuri Giants, Japan’s most successful baseball team, is to overhaul its in-stadium retail stores through a new partnership with major…

Fanatics extends backing of UEFA’s major events

Fanatics has extended and expanded its partnership with UEFA in what is being described one of the most comprehensive sports merchandising partnerships in European football.

Fanatics to deliver in-venue retail experiences at Los Angeles 2028

Licensed sports merchandise business Fanatics has signed a wide-ranging agreement with organisers of the Los Angeles 2028 Olympic and Paralympic…

Ford Field to receive new team store with expanded Fanatics deal

Licensed sports merchandise business Fanatics has extended and expanded its deal with the Detroit Lions in a new agreement that…

Fanatics to open retail team store at Bryant-Denny Stadium

Licensed sports merchandise business Fanatics has entered into a wide-ranging partnership with the University of Alabama, with the deal to…

Moody Center to receive flagship store under new Fanatics deal

The University of Texas at Austin has unveiled a comprehensive licensed merchandise strategy that includes new exclusive partnerships with Fanatics…

Fanatics and Barclays Center score retail partnership

Licensed sports merchandise business Fanatics has agreed a multi-year, omni-channel retail partnership with BSE Global, the company that owns New…

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Tag: Fanatics