Fanatics Archives

Japan’s Yomiuri Giants overhauls in-stadium merch with Fanatics, Nike

Yomiuri Giants, Japan’s most successful baseball team, is to overhaul its in-stadium retail stores through a new partnership with major…

Fanatics extends backing of UEFA’s major events

Fanatics has extended and expanded its partnership with UEFA in what is being described one of the most comprehensive sports merchandising partnerships in European football.

Fanatics to deliver in-venue retail experiences at Los Angeles 2028

Licensed sports merchandise business Fanatics has signed a wide-ranging agreement with organisers of the Los Angeles 2028 Olympic and Paralympic…

Ford Field to receive new team store with expanded Fanatics deal

Licensed sports merchandise business Fanatics has extended and expanded its deal with the Detroit Lions in a new agreement that…

Fanatics to open retail team store at Bryant-Denny Stadium

Licensed sports merchandise business Fanatics has entered into a wide-ranging partnership with the University of Alabama, with the deal to…

Moody Center to receive flagship store under new Fanatics deal

The University of Texas at Austin has unveiled a comprehensive licensed merchandise strategy that includes new exclusive partnerships with Fanatics…

Fanatics and Barclays Center score retail partnership

Licensed sports merchandise business Fanatics has agreed a multi-year, omni-channel retail partnership with BSE Global, the company that owns New…

Fanatics targets expansion with fresh investment

Licensed sports merchandising giant Fanatics has raised $325m (£235.2m/€277.4m) in fresh funding as it seeks to pivot into new sectors…

Phoenix Suns sign wide-ranging deal with Fanatics

The Phoenix Suns NBA basketball team has signed a long-term partnership with licensed sports merchandising company Fanatics to create an…

Fanatics targets Chinese market with new JV

US sports merchandise giant Fanatics is making moves into China through a joint venture formed with Beijing-based private equity firm…

New Era to end sponsorship of Buffalo Bills stadium

The Buffalo Bills NFL American football franchise is seeking a new stadium sponsor after confirming that New Era Cap Company…

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Tag: Fanatics