Lagardère Sports Archives

Appointments round-up: Lagardère Sports, Live Nation, Premiership Rugby and more

Stefan Felsing has returned to Lagardère Sports after an agreement was reached for the agency to be acquired by private…

Industry appointments round-up: Arena, DEAG, Lagardère Sports

This week’s round-up includes Chris Morris’ appointment as chief executive of the UK and Europe division of Arena Events Group….

Hong Kong government awards contract for $3.8bn sports park

The Hong Kong government has awarded the contract for the design, construction and operation of the long-awaited HK$29.993bn (£3.01bn/€3.34bn/$3.83bn) Kai…

Signal Iduna Park to implement virtual advertising system

German Bundesliga club Borussia Dortmund will become the first football team to utilise innovative new virtual advertising technology at its…

Lagardère Sports adds Leicester to Premier League portfolio

The Lagardère Sports agency has today (Monday) been appointed by Leicester City to become the Premier League club’s exclusive LED…

Virtual advertising given green light at Bundesliga stadia

German Bundesliga football clubs will be able to exploit new revenue-generating opportunities at their stadia after the German Football League…

Dortmund extends Lagardère Sports deal

The Lagardère Sports agency has renewed its marketing partnership with German Bundesliga football club Borussia Dortmund. The two parties first…

Hertha Berlin, Carlsberg toast to new VIP area

German Bundesliga football club Hertha Berlin has linked up with the Carlsberg brewery to establish a new VIP facility inside…

Lagardère Sports backs out of Maracana deal

The Lagardère Sports agency has pulled out of a proposed deal to manage operations at the Maracana stadium in Rio…

Lagardère Sports to manage Maracana – reports

The Lagardère Sports agency has reportedly reached an agreement to take over operations at Brazil’s iconic Maracana stadium. According to…

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Five US venues to host ICC T20 World Cup 2024 games

Wrexham reveals designs for new Kop stand

Fulham delays full opening of new Riverside Stand

Arsenal confirms plans to renovate Emirates Stadium

The O2 unveils premium brand Encore

Dinamo Zagreb unveils plans for new €60m stadium

Legends “in talks” to acquire ASM Global – reports

Mets lay claim to biggest scoreboard in baseball

The big trends in sports marketing for 2023

Sheffield FC unveils plans for new 4,000-seat stadium

NBA set for return to Accor Arena in 2023

Rangers considering three options for Ibrox expansion

Tag: Lagardère Sports