Legends Archives

Legends lands hospitality contract for new Bills stadium

Global premium experiences company Legends has stepped up its relationship with the Buffalo Bills by agreeing a deal to assume hospitality services at the NFL team’s new stadium.

Venues set for latest Soccer Champions Tour

The venues and schedule have been announced for the second edition of the Soccer Champions Tour, a club football tournament that will take place at eight stadiums across the US.

Legends extends retail deal with IndyCar, IMS

IndyCar and the Indianapolis Motor Speedway (IMS) have renewed their multi-year agreement with premium experiences company Legends, which will continue to serve as the properties’ official retail partner.

PSG ‘appoints’ Legends, Colliers to aid stadium search

Paris Saint-Germain has appointed premium experiences company Legends and Canadian real estate firm Colliers to assess its stadium options, according to multiple reports.

Legends adds Getafe to growing Spanish portfolio

Premium experiences company Legends has signed a 15-year strategic partnership with Spanish LaLiga football club Getafe to maximise its commercial offering and enhance the fan experience.

2022 in review – April

In April, Russia lost its latest major sporting event after its invasion of Ukraine, with the International Ice Hockey Federation removing its 2023 World Championship from Saint Petersburg.

People on the move: Yorkshire CCC, World Rugby, ASM Global and more

Yorkshire County Cricket Club has appointed Stephen Vaughan, formerly of Premiership rugby union club Wasps, as its new chief executive….

People on the move: ASM Global, CM.com and more

ASM Global has named Liam Thornton as executive vice-president of strategy and development to further expand its project development programme.

Legends eyes Spanish opportunities with appointment of Iberia MD

Premium experiences company Legends has furthered efforts to target the Spanish stadium market by appointing Jesus Bueno as managing director of Iberia.

People on the move: Two Circles, NFL and more

Heather Reading has joined sports marketing and data technology company Two Circles to strengthen its global ticketing operation. Reading (pictured…

People on the move: Legends, ASM Global, Populous and more

Premium experiences company Legends has appointed Kirta Carroll as president of its global merchandise division. Carroll will lead Legends Global…

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Five US venues to host ICC T20 World Cup 2024 games

Wrexham reveals designs for new Kop stand

Fulham delays full opening of new Riverside Stand

Arsenal confirms plans to renovate Emirates Stadium

The O2 unveils premium brand Encore

Dinamo Zagreb unveils plans for new €60m stadium

The big trends in sports marketing for 2023

Rangers reveal Ibrox upgrade plans

NBA set for return to Accor Arena in 2023

Mets lay claim to biggest scoreboard in baseball

State Farm Stadium fitted with new Daktronics display ahead of Super Bowl

Bournemouth’s owner-in-waiting details stadium expansion plans

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