Marketing Archives

Everton brings in Elevate to market new stadium

Everton has appointed Elevate Sports Ventures to support the delivery of the commercial strategy for its new waterfront stadium, including naming rights.

NFL awards international marketing rights to 18 teams

The National Football League (NFL) has unveiled the next stage of its global development plans by revealing that 18 of…

ASM hires Live Nation’s Merchán as first head of marketing

Venue management, live entertainment and event strategy company ASM Global has appointed Alex Merchán as executive vice-president of marketing as…

Ageas Bowl taps Aislelabs to drive customer insights

Ageas Bowl, home of Hampshire Cricket, has entered into a partnership with technology company Aislelabs to enable customer insights and…

Take Five: Engaging fans in a lockdown

With our venues in lockdown and our fans in home quarantine, the industry is turning to digital channels to maintain…

Barcelona moves to drive better value from Palau Blaugrana

Spanish LaLiga football club FC Barcelona has formed a dedicated business unit designed to drive better performance from the operations…

Staples Center among LA venues to adopt new marketing platform

LAVA, a new marketing platform that activates real time data to create engaging experiences during live events, has signed its…

Vacancy: marketing and communications officer, Surrey FA

The Surrey Football Association is seeking a new marketing and communications officer to join its team. The candidate will be…

Griffin Park to be powered by Utilita

Championship football club Brentford has expanded its partnership with British energy supplier Utilta Energy to power its Griffin Park home…

MSG details marketing deal with Hulu

The Madison Square Garden Company (MSG) has entered into a wide-ranging and multi-faceted marketing partnership with streaming service Hulu. Under…

Samsung steps up fan engagement at winter Olympics

Korean consumer electronics company Samsung has organised a range of fan engagement initiatives across Pyeongchang 2018 venues as the winter…

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Five US venues to host ICC T20 World Cup 2024 games

Wrexham reveals designs for new Kop stand

Fulham delays full opening of new Riverside Stand

Arsenal confirms plans to renovate Emirates Stadium

The O2 unveils premium brand Encore

Dinamo Zagreb unveils plans for new €60m stadium

Legends “in talks” to acquire ASM Global – reports

Mets lay claim to biggest scoreboard in baseball

Sheffield FC unveils plans for new 4,000-seat stadium

Rangers considering three options for Ibrox expansion

The big trends in sports marketing for 2023

NBA set for return to Accor Arena in 2023

Tag: Marketing