All posts belonging to the Marketing tag can be found in the list below.
With our venues in lockdown and our fans in home quarantine, the industry is turning to digital channels to maintain fan engagement. Here's a selection of ideas from across the world of stadia and ven...
Tags: COVID-19, Digital, Fan Engagement, MarketingSpanish LaLiga football club FC Barcelona has formed a dedicated business unit designed to drive better performance from the operations of its Palau Blaugrana arena. Having first opened in 1971, th...
Tags: arena, FC Barcelona, Marketing, New Arena, Palau Blaugrana, TicketingLAVA, a new marketing platform that activates real time data to create engaging experiences during live events, has signed its first major clients through a partnership with Staples Center, Microsoft ...
Tags: Arena Technology, L.A. Live, LAVA, Marketing, Microsoft Theater, Staples CenterThe Surrey Football Association is seeking a new marketing and communications officer to join its team. The candidate will be tasked with raising the organisation’s profile through marketing and ...
Tags: communications, Football, Marketing, Surrey, Surrey FAChampionship football club Brentford has expanded its partnership with British energy supplier Utilta Energy to power its Griffin Park home ground. The club first partnered with Utilita in 2016 bef...
Tags: brentford, Brentford Community Stadium, Energy, Energy Supplier, Marketing, Technology, UtilitaThe Madison Square Garden Company (MSG) has entered into a wide-ranging and multi-faceted marketing partnership with streaming service Hulu. Under the deal, Hulu will take on the naming rights to T...
Tags: Hulu, Madison Square Gardens, Marketing, MSG, New York, PartnershipKorean consumer electronics company Samsung has organised a range of fan engagement initiatives across Pyeongchang 2018 venues as the winter Olympic Games officially gets underway today (Friday). S...
Tags: Fan Engagement, Marketing, Olympics, Pyeongchang, Samsung, South Korea, TechnologyThe AEG Europe division of sports and entertainment company AEG has moved to bring together two of its London-based venues – The O2 and the SSE Arena, Wembley – to maximise their event potential. ...
Tags: AEG, AEG Europe, London, Marketing, O2, sse arena, WembleyTottenham Hotspur executives used their appearance at the opening of Nasdaq to push VIP ticketing packages for their new stadium among US sports fans. Tony Davison, head of commercial at the Premie...
Tags: Marketing, NFL, North America, Tickets, Tottenham, VIPGreen 4 has announced a partnership with Ascot Racecourse on its 'Customer First' project. A CRM market leader within the sport and leisure industry, Green 4 has developed a pioneering fan loyalty ...
Tags: Ascot, CRM, Green 4, horseracing, Marketing
