Tag Archives: Signal Iduna Park

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Dortmund’s Signal Iduna Park becomes COVID-19 treatment centre

• Posted by TheStadiumBusiness
• on 6th April 2020

German Bundesliga football club Borussia Dortmund has converted its Signal Iduna Park home stadium into a facility to care for people with COVID-19. With the Bundesliga season having been suspended...

Tags: Bundesliga, COVID-19, Dortmund, Football, Signal Iduna Park

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Dortmund’s innovative shirt sponsorship to come with stadium upgrades

• Posted by TheStadiumBusiness
• on 21st February 2020

German telecommunications company 1&1 will equip Signal Iduna Park with the latest mobile technology after striking an innovative shirt sponsorship deal with Bundesliga football club Borussia Dort...

Tags: 1&1, Borussia Dortmund, Bundesliga, Evonik, Signal Iduna Park, Sponsorship, Stadium Technology

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Dortmund to introduce mobile payment at Signal Iduna Park

• Posted by TheStadiumBusiness
• on 19th August 2019

German Bundesliga football club Borussia Dortmund is set to introduce a mobile payment option at Signal Iduna Park through a partnership with financial services company Comdirect. The club has name...

Tags: Borussia Dortmund, Bundesliga, Comdirect, Fan Experience, Mobile Payment, Signal Iduna Park

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Signal Iduna Park to implement virtual advertising system

• Posted by TheStadiumBusiness
• on 13th August 2018

German Bundesliga club Borussia Dortmund will become the first football team to utilise innovative new virtual advertising technology at its home stadium after a two-season deal was agreed. The tec...

Tags: ADI, Borussia Dortmund, Bundesliga, Football, Lagardère Sports, LED Signage, Signal Iduna Park, Supponor, Virtual Advertising

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Dortmund backs electromobility with stadium charging stations

• Posted by TheStadiumBusiness
• on 6th August 2018

German Bundesliga football club Borussia Dortmund has moved to improve its environmental footprint by setting up electric car charging stations at Signal Iduna Park. The stadium has been fitted wit...

Tags: Borussia Dortmund, Bundesliga, Dortmund, Electric Cars, Electromobility, Signal Iduna Park

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Dortmund rethinks stadium beaker strategy

• Posted by TheStadiumBusiness
• on 12th June 2018

German Bundesliga football club Borussia Dortmund has revealed plans to introduce a returnable beaker system at its Signal Iduna Park stadium. The club has been sent an online petition, which has b...

Tags: Borussia Dortmund, Bundesliga, BVB, Deutsche Umwelthlife, Signal Iduna Park, Stadium Sustainability, Westfalenstadion

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Everton to recreate Borussia Dortmund’s ‘Yellow Wall’

• Posted by TheStadiumBusiness
• on 4th April 2018

English Premier League football team Everton has revealed plans to feature a stand at its new stadium similar to that of the famous ‘Yellow Wall’ at German club Borussia Dortmund. Signal Iduna Pa...

Tags: Bundesliga, Dortmund, Everton, Signal Iduna Park, Yellow Wall

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Dortmund extends Lagardère Sports deal

• Posted by TheStadiumBusiness
• on 21st December 2017

The Lagardère Sports agency has renewed its marketing partnership with German Bundesliga football club Borussia Dortmund. The two parties first teamed up in 1999 and the new long-term deal will ru...

Tags: Borussia Dortmund, Dortmund, Lagardère Sports, Signal Iduna Park, Sports Marketing