Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights sponsor of its new stadium.
The ground will be known as the Intility Arena for the next 10 years as part of the long-term deal.
The recently-opened stadium has a capacity of 17,000 and is located in Oslo. It serves as the home of Vålerenga’s men’s and women’s teams and is Norway’s third largest sports stadium.
Intility is a Norwegian company with headquarters in Oslo.
Intility chief executive Andreas Hisdal said: “We are very pleased to have put this agreement in place. Intility is a growing company and this is an important investment in our further development.
“This means a lot for the pride and unity of our own organisation. In addition, it gives us an opportunity to become better known, both among new employees and customers.”
He added: “Vålerenga has a strategy to collaborate with all the football clubs in Oslo, which has appealed to us very much. The power of Intility has been about showing what it’s possible to achieve when people work closely together over time to build and develop one service. That way, we identify with the dynamics and team culture that the football represents. People in Oslo are also not spoiled for access to sports facilities, so contributing to what is now being created at Valle Hovin also makes a lot of sense.”
Erik Espeseth, general manager of Vålerenga, said: “From the club’s side, Intility is the ideal partner. First of all, they think long-term – they want to build this with us for the next 10 years. They, like our international ambitions, are at the same time concerned with being ‘born and raised’ in Oslo.
“Intility also operates within a forward-thinking and innovative industry, which can provide new knowledge for how we as a football club can become even more professional and effective in our work.”