Everton has introduced the next phase of its ‘ALL’ matchday experiences ahead of the opening of the club’s new stadium.
Launched last summer, ‘ALL’ delivers what the Premier League club considers a re-set of traditional football hospitality through the incorporation of a multitude of bars, restaurants and experiences at Everton Stadium. Packages range from fine dining and casual restaurants to sports bars, traditional pubs and tapas-style social spaces.
‘Dock on 1’ is the latest seasonal membership option for supporters or businesses, which enables them to tailor matchday packages. Dynamic membership allows seasonal members to personalise their experience, whether for pre-match drinks and bar snacks or a dining experience overlooking the Everton Stadium pitch.
Dock on 1 features four socialising and dining experiences – The Yard, Boa Vista, The Blue Line and Merchants.
An Everton spokesperson said: “Combined, ‘Dock on 1’ represents something truly unique in football – a concept that allows individuals and groups to experience flexibility through dynamic membership and dining packages, catering to fans and businesses and working to any entertainment budget.”
The Yard, which is inspired by the dockyard heritage of the site, is the entry point to ‘Dock on 1’ and the focal point for seasonal members on a matchday, both as a meeting place and an option for those who prefer the convenience of a premium bar.
Boa Vista is a restaurant inspired by Spanish, Basque, Galician, Filipino and Latin-American communities who lived and worked in the maritime and trade networks connecting the city with its sister ports, while The Blue Line is an informal restaurant with pitchside views.
The Merchants restaurant celebrates Liverpool’s heritage as one of the world’s greatest maritime cities. With its pitchside views, The Merchants offers small plate menus inspired by North Africa and the Mediterranean.
Everton said the final phase of the ‘ALL’ membership packages, focusing on traditional pubs, social spaces and sports bars, will be made available in the coming months.
Everton last year commissioned venue specialist Forward Associates to create new fan experiences at its new stadium. Forward Associates will work with Everton to design match-day hospitality packages and experiences.