Over 16 million people viewed webcams broadcasting construction work at U.S. Bank Stadium, the new home of NFL American football team the Minnesota Vikings.
EarthCam, a leading provider of stadium construction cameras, fitted the software in January 2014, when work began on the demolition of the Vikings’ old stadium, the Metrodome. U.S. Bank Stadium was built on the same spot and officially opened in July before hosting its first NFL game earlier this month.
EarthCam’s technology was used to show time-lapse coverage of the construction process, which lasted over two-and-a-half years. The project marked the first time that EarthCam’s GigapixelCam X10 camera – a 10-billion-pixel device – was used.
In total, more than 16.7 million people viewed the footage, with over a million high-definition images captured during the process. Images were added to the Vikings’ mobile applications and website, and the whole process has since been condensed into a three-minute time-lapse.
“The interactive, immediate, and high quality nature of the EarthCam technology led to incredible engagement via our content platforms,” Bryan Harper, vice-president of content and production at the Vikings, said. “The beauty of this stadium is apparent to all, and we are thrilled to forever have this project archived in this manner."