NFL American football franchise the Miami Dolphins has entered into a partnership with the University of Miami Health System (UHealth) that names the company as the official healthcare provider of the team and Hard Rock Stadium, its home venue.
The deal grants UHealth branding rights to the southeast corner of the stadium, with its logo to feature prominently in that area of the ground.
In addition, UHealth’s Sylvester Comprehensive Cancer Center will serve as a presenting partner of the Dolphins’ October 8 home game, which is recognised league-wide as the Cancer Awareness Game.
UHealth will host a pre-game ceremony and have its branding appear throughout Hard Rock Stadium through ribbon boards, PA announcements and on the game programme cover.
UHealth will also have its branding appear in the backdrop of media interviews during away games, as well as various media and digital assets.
“We are excited to partner with UHealth on this agreement,” Dolphins and Hard Rock Stadium president and chief executive Tom Garfinkel said. “They have a passion of delivering innovative, compassionate and first-class service that aligns with Hard Rock Stadium’s vision as a global entertainment destination.”
Steven Altschuler, managing director, executive vice-president for health affairs and chief executive of UHealth, added: “The University of Miami Health System is proud to be the new health care provider and sponsor of the Miami Dolphins.
“The Dolphins play an important role in South Florida, as does UHealth. By combining our efforts, we will provide patients and fans with unsurpassed care, further elevating the level of health care in our community.”
IMAGES: Miami Dolphins