US college Pennsylvania State has become the first Big Ten Conference athletics department to partner with a tailgate operator by teaming up with the Tailgate Guys.
Tailgate parties occur in the car parks at stadiums and arenas, before and occasionally after games and concerts.
Under the agreement, Tailgate Guys will offer packages to accommodate groups of all sizes, including tents, tables, chairs, coolers with ice, TV and media services, food and beverage options, as well as their own bellhop service.
Penn. State is looking to improve its American football gameday fan experience through its tailgating and hospitality offerings.
“Penn State’s tailgating environment is an iconic part of the pageantry of game day in Happy Valley,” said Phil Esten, deputy director of athletics.
“We are excited to add a full service tailgating option for our fans through our partnership with Tailgate Guys. We look forward to working with chief executive Parker Duffey and his team to implement this opportunity for the 2017 season.”
Parker Duffey, president and chief executive of Tailgate Guys, said: “We’ve been excited about this possibility for quite some time so it is extremely rewarding for our team to see everything come to fruition.
“Penn. State represents the first Big Ten partnership in our network which is a major milestone for Tailgate Guys, but it also shows the progressive mentality of the leadership at Penn State. They have some great people with great ideas!”
Founded in 2009, Tailgate Guys’ other partners include the Cotton Bowl, Peach Bowl, Auburn, Texas A&M, Florida, Georgia Tech, Texas, Texas Christian University, Alabama, Virginia Tech, Wake Forest, North Carolina, Pittsburgh, South Florida and Connecticut.