StubHub and AXS have been jointly named as the official secondary ticketing partners of the T-Mobile Arena sports and entertainment venue in Las Vegas.
Under the agreement, StubHub and AXS will also become official founding partners of the venue, which recently hosted the highly publicised fight between Floyd Mayweather and UFC champion Conor McGregor.
With the two ticketing sites becoming integrated, the 20,000-seat T-Mobile Arena will allow customers to seamlessly list and purchase tickets with greater ease and security.
The arena is the home of ice hockey franchise the Vegas Golden Knights, who will join the NHL later this year. Since its opening in April 2016, T-Mobile Arena has primarily been used for entertainment events such as concerts, and has been booked for one-off combat sports events, and other annual sporting events.
“We are excited to once again partner with StubHub and merge the industry’s most innovative, convenient and secure digital ticket format, Flash Seats from AXS, with the leading marketplace for tickets, StubHub,” said Bryan Perez, president and chief executive of AXS. “Through this partnership, T-Mobile Arena is leading the way in fan convenience, flexibility and security.”
The partnerships give customers the ability to link to their StubHub and AXS accounts, seamlessly access their available tickets, post them for resale, purchase authenticated tickets and scan into events at T-Mobile Arena, from the StubHub or AXS Flash Seats Mobile apps for iOS or Android.
In addition to the ticketing integration, StubHub and AXS will receive a portfolio of sponsorship and marketing assets in the venue, including a presenting sponsorship entitlement for StubHub to the T-Mobile Arena Box Office, plus social and digital collaborations.
Perkins Miller, general manager, North America, at StubHub, said: “Las Vegas is a premier destination for live events, and by joining forces with AEG, AXS and T-Mobile Arena, StubHub is delivering on our vision to connect people around the world with the thrill of live events.
“As an official resale partner, StubHub will offer event-goers a simple, reliable experience, integrated directly with T-Mobile Arena, to find great seats to the best performances in the city.”
Image: Tomas Del Coro