A local craft beer has beaten off international giants such as the owner of Stella Artois to win the contract to supply alcoholic beverages at the new Perth Stadium.
Gage Roads, which has a workforce of 85, was chosen to supply beer and cider at the new Aus$1.45bn (£850m/$1.2bn), 60,000-seat stadium ahead of international companies such as Anheuser-Busch InBev, which owns Budweiser, Corona and Stella Artois. Carlton & United Breweries, a subsidiary of Foster’s Group, and Japanese firm Lion were also in the running for the deal.
Gage Roads, based in nearby Palmyra in Western Australia, had to prove it could supply 5,000 kegs of different variety beers over a five-day period before securing the multimillion-dollar contract at the venue.
Gage Roads made a profit of $2m last year, while AN InBev enjoyed a turnover of $46bn.
“This appointment represents a significant milestone for this truly West Australian company,” Perth Stadium chief executive Mike McKenna said.
Perth Stadium officials said the deal will support the existing Gage Roads Brewing Co. southern suburbs workforce as well as a range of other WA companies, including farmers, manufacturers, logistics providers and the hospitality industry. Gage Roads is the biggest buyer of Western Australian grown malted barley, the majority of which is grown in the Wheatbelt enabling 11 million litres of beer and cider to be produced each year.
“Our vision is to see Gage Roads established as the State’s iconic beer brand,” the company’s marketing manager Scott Player said.
The Perth Stadium will officially open with a free Community Open Day on Sunday, January 21, 2018. It was initially hoped the stadium would be ready to host an Ashes Test this winter, however that was ruled out in May.
- Govt of Western Australia are due to attend the annual TheStadiumBusiness Design & Development Summit taking place in Barcelona on 28-29 November, to represent the Perth Stadium project.